[July 26, 2016] |
|
CRI Launches CRI HAPTIX With Immersion Haptic Technology
CRI (News - Alert) Middleware Co. Ltd. (TSE:3698), a leading provider of audio and
video solutions for the gaming industry, together with Immersion
Corporation (NASDAQ: IMMR), the leading developer and licensor of touch
feedback technology, today announced the launch of a new tool for adding
tactile effects to Android (News - Alert) mobile games. CRI Middleware's CRI HAPTIX
tool, built to work with Immersion TouchSense®
SDK for Mobile Games, enables developers to quickly add haptics to
mobile games designed on CRIWARE, the company's development platform.
Mobile games with haptics are more engaging, and as a result, have shown
increased user retention and time spent in game1.
The launch of CRI HAPTIX follows the announcement of an agreement
between CRI and Immersion earlier
this year. The collaboration between the two companies streamlines
the process for developers by enabling sound, animation and tactile
effect creation and editing on a single platform.
"We are excited to see the launch of CRI HAPTIX from CRI," said
Nobumitsu Shimada, representative director and country manager for Japan
at Immersion. "CRI's quick launch of this new product to create and edit
haptic effects for mobile games demonstrates its commitment to
delivering a comprehensive solution for creating great mobile games with
stunning tactile effects."
"Haptic technology is an innovative new feature that takes mobile gaming
to the next level," said Masao Oshimi, president at CRI Middleware.
"Immersion's robust TouchSense software has made it possible to
incorporate more detailed, nuanced touch effects that match the feel of
the game. With a broad library of effects already available from
Immersion's TouchSense SDK, developers can use CRI HAPTIX to do much
more to enhance and extend the popularity of their game."
CRI HAPTIX works with both Unity and Cocos2d-x game engines. The
previewer app that comes with the too allows developers to feel the
effects as they coordinate haptics with audio in the game. Immersion's
TouchSense Gaming SDK includes a haptic playback API, a universal
library of haptic effects and reference guides. Mobile games
incorporating Immersion's gaming SDK provide playback of tactile effects
in the majority of Android mobile devices on the market today, with
optimal haptic performance when the games are played on mobile devices
running TouchSense software in the operating system.
1. Immersion A/B Study on Game Engagement, October 2015
About Immersion
Immersion Corporation (NASDAQ: IMMR) is the leading innovator of touch
feedback technology, also known as haptics. The company provides
technology solutions for creating immersive and realistic experiences
that enhance digital interactions by engaging users' sense of touch.
With more than 2,200 issued or pending patents, Immersion's technology
has been adopted in more than 3 billion digital devices, and provides
haptics in mobile, automotive, advertising, gaming, medical and consumer
electronics products. Immersion is headquartered in San Jose, California
with offices worldwide. Learn more at www.immersion.com.
About CRI Middleware Co. Ltd.
CRI Middleware Co. Ltd. is the number one Japanese audio/video
middleware company, providing industry-leading middleware tools and
technologies to game developers and publishers. CRI Middleware has
shipped successfully in over 3,300 titles from dozens of game publishers
around the world. CRI Middleware Inc. is located in San Francisco; CRI
Middleware Co. Ltd. is based in Tokyo, Japan.
Forward-looking Statements
This press release contains "forward-looking statements" that involve
risks and uncertainties, as well as assumptions that, if they never
materialize or prove incorrect, could cause the results of Immersion
Corporation and its consolidated subsidiaries to differ materially from
those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are
statements that may be deemed forward-looking statements, including, but
not limited to, statements regarding CRI Middleware Co. Ltd., the use of
Immersion's TouchSense technology by CRI Middleware Co. Ltd., the use of
Immersion's TouchSense technology by mobile gaming developers, the use
of Immersion's TouchSense technology in mobile games, and the use of
Immersion's TouchSense technology in mobile devices.
Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and
uncertainties associated with Immersion's business, which include, but
are not limited to, unanticipated difficulties and challenges
encountered in product development efforts (including with respect to
TouchSense technology) by Immersion and its licensees; unanticipated
difficulties and challenges encountered in implementation efforts by
Immersion's licensees; adverse outcomes in any future intellectual
property-related litigation and the costs related thereto; the effects
of the current macroeconomic climate; delay in or failure to achieve
commercial demand for Immersion's products or third-party products
incorporating Immersion's technologies; and a delay in or failure to
achieve the acceptance of touch feedback as a critical user experience.
Many of these risks and uncertainties are beyond the control of
Immersion.
For a more detailed discussion of these factors, and other factors that
could cause actual results to vary materially, interested parties should
review the risk factors listed in Immersion's most current Form 10-K and
Form 10-Q, both of which are on file with the U.S. Securities and
Exchange Commission. The forward-looking statements in this press
release reflect Immersion's beliefs and predictions as of the date of
this release. Immersion disclaims any obligation to update these
forward-looking statements as a result of financial, business, or any
other developments occurring after the date of this release.
The use of the word "partner" in this press release does not mean a
legal partner.
Immersion, the Immersion logo and TouchSense are trademarks of Immersion
Corporation in the United States and other countries. All other
trademarks are the property of their respective owners.
(IMMR - C)
View source version on businesswire.com: http://www.businesswire.com/news/home/20160726005581/en/
[ Back To Mobile World Congress's Homepage ]
|