[July 25, 2016] |
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Samsung Brings Virtual Reality to Lollapalooza's 25th Anniversary
Samsung (News - Alert) Electronics America, Inc. returns to Lollapalooza to amplify the
festival experience for music fans, bringing a host of new, immersive
experiences grounded in virtual reality (VR), fun games, giveaways and
more throughout the 4-day weekend. Galaxy owners will have the
opportunity to gain VIP access to The Galaxy Lounge for an unforgettable
view of the Samsung Main Stage.
As part of the collaboration, Samsung will offer a limited quantity of
Samsung Gear 360, an affordable, high-resolution camera developed for
Creators to create their own 360-degree VR videos, for purchase
exclusively on-site at Lollapalooza for $349.99. Details about
additional availability of the product will follow later in the year.
For more information about Gear 360, please visit www.samsung.com/gear360.
"Lollapalooza is an excellent opportunity for us to connect fans to
their favorite music using our mobile and VR technology," said Marc
Mathieu, chief marketing officer at Samsung Electronics America. "We are
thrilled to partner with the festival in this unique way, delivering new
possibilities in content creation and content consumption through
Samsung products, and allowing fans to have a deeper connection to our
brand."
Throughout the weekend, festival-goers will be able to interact with
Samsung in several ways:
VR-Palooza
This year, Samsung is introducing VR-Palooza, an interactive and
entertaining VR experience where festival-goers can livestream musical
performances from the Samsung Stage using Samsung Gear VR powered by
Oculus, and participate in all-new 360-degree VR experiences, including
4D VR surfing, skateboarding and hot air balloon attractions.
The Galaxy Lounge
The Galaxy Lounge near the Samsung Stage will be the ultimate VIP
experience for Galaxy owners, featuring a series of surprise
appearances, pop-up performances and meet & greets with the latest
Samsung technology at the core of the experience.
Samsung Pay Vending Machines
The Samsung Pay vending machine, located in VR-Palooza, will reward
Samsung Pay users with a chance to win upgrades and perks to their
festival experience - including festival gear, Samsung products, and
more. Samsung Pay is the most widely accepted mobile payment system
helping customers slim down their wallets.
Lollapalooza in New York City
For fans not in Chicago, Samsung 837 will host an immersive experience
in New York City featuring a special performance on Thursday, July 26
with Years & Years, a band also performing at the festival. The evening
will feature Chicago-inspired eats, exclusive VR content focusing on the
25-year history of Lollapalooza and streams of performances from the
Samsung Stage at Lollapalooza in VR.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, N.J., Samsung Electronics America,
Inc. (SEA), is a recognized innovative leader in consumer electronics,
mobile devices and enterprise solutions. A wholly owned subsidiary of
Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of
today's technology and providing consumers and organizations with a
portfolio of groundbreaking products in appliances, home entertainment,
Internet of Things, mobile computing, smartphones, virtual reality,
wireless infrastructure and wearables, in addition to offering leading
content and services related to mobile payments, 360-degree VR video,
customer support and more. Samsung is a pioneering leader in smartphones
and HDTVs in the U.S. and one of America's fastest growing home
appliance brands. To discover more about Samsung, please visit www.samsung.com.
For the latest Samsung news, please visit news.samsung.com/us and
follow us @SamsungNewsUS.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future
with transformative ideas and technologies. The company is redefining
the worlds of TVs, smartphones, wearable devices, tablets, cameras,
digital appliances, printers, medical equipment, network systems, and
semiconductor and LED solutions. For the latest news, please visit the
Samsung Newsroom at news.samsung.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160725006118/en/
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