[July 01, 2016] |
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Twitch Experiments with Social Eating Category
Twitch,
the world's leading social video platform and community for gamers,
today announced it's experimenting with Social Eating, a new
category for community interaction while eating. On Social
Eating, broadcasters will be able to socialize with their
viewers over their favorite meals, such as something they cooked on Twitch
Creative or when taking a break from gaming. In Korea, the category
name translates to CookRoom.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20160701005823/en/
Broadcasters enjoy a meal with their viewers on Twitch's experimental new Social Eating category. (Photo: Business Wire)
The impetus for Social Eating was driven by two converging trends
surfaced by the Twitch community. The first is connected with Twitch's
South Korean users, where food consumption videos are a prevalent part
of their culture and something many of Twitch's Korean broadcasters have
requested or attempted to integrate into their broadcasts. The second is
the result of Twitch's Creative category where broadcasters are allowed
to demonstrate the cooking process, but spending expansive time on the
eating aspect began to pull them outside the general parameters of what
Creative is all about. Social Eating will exist as a single
category among all the current game listings to enable the community to
embrace this growing pastime.
"Twitch is a firm believer in letting the community's interests dictate
the direction of our platform's content," said Raiford Cockfield,
Director, APAC, Twitch. "In the case of Social Eating, we were getting a
lot of demand from our Korean users given how this is a huge cultural
phenomenon in their part of the world. We were also receiving feedback
from our users who had embraced our platform's Creative category for
cooking, but lamented they couldn't spend an equal amount of time eating
what they prepared. While it is definitely a unique request, the Twitch
community is nothing, if not unique, and we support their passion and
interests."
Historically, South Korea has been one of the most forward-thinking
countries in terms of ushering in trends years before the rest of the
world caught on. This spans everything from turning esports into a
national sport with three TV channels dedicated to the genre, to
millions of streamed K-Pop videos, and a booming mobile game developer
hub. Eating-oriented broadcasts have been growing in popularity in South
Korea since 2010 where mealtimes are a very social activity. With Korean
eating videos attracting thousands of viewers and turning the hosts into
celebrities, it has established itself as a legitimate form of
entertainment.
To see what's being served in the Social Eating category visit its directory.
About Twitch
Twitch
is the world's leading social video platform and community for gamers.
Each month, more than 100 million community members gather to watch and
talk about video games with more than 1.7 million broadcasters. Twitch's
video platform is the backbone of both live and on-demand distribution
for the entire video game ecosystem. This includes game developers,
publishers, media outlets, events, user generated content, and the
entire esports scene. Twitch also features Twitch
Creative, a category devoted to artists and the creative process.
For more information about Twitch, visit the official website
and blog.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160701005823/en/
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