[May 04, 2016] |
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Coca-Cola North America Information Technology Honored for Business Innovation with Splunk
Coca-Cola
North America Information Technology and Splunk
Inc. (NASDAQ:SPLK), provider of the leading software platform for
real-time Operational Intelligence, today announced that Coca-Cola North
America Information Technology was named to this year's InformationWeek
Elite 100, a list of the top business technology innovators in the
United States. Coca-Cola North America Information Technology, a Splunk (News - Alert)
customer, is being honored for the company's marketing transformation
initiative. It has been selected as a recipient for a "Business
Innovator" award in the "Productivity" category. The full list can be
found on http://www.informationweek.com/elite100.
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http://www.businesswire.com/news/home/20160504005482/en/
In today's digital age, the most successful marketing campaigns are
multi-faceted, spearheaded by creativity and supported by various
technologies. Ahead of its competition, Coca-Cola North America
Information Technology re-architected its digital marketing platform by
moving all technologies into a cloud computing environment. This allowed
the flexibility needed in order for the company to create scalable,
creative digital marketing campaigns that incorporate pioneering
technologies becoming more known for integration in marketing efforts.
"The success you see from our digital marketing transformation is due to
our intentional focus on innovation and agility as well as results, our
team's ingenuity and our partnership with top technology companies like
Splunk," said Michelle Routh, chief information officer, Coca-Cola North
America. "We recognized a chance for IT to collaborate much more closely
with the marketing arm of Coca-Cola North America to bring an
unparalleled digital marketing experience to our business and our
customers. We have moved technologies to the cloud to scale our
campaigns, used big data analytics, beacon and Internet of Things
technologies to provide our customers with unique, tailored experiences."
Coca-Cola North America Information Technology uses Splunk® Enterprise
as the data engine powering their digital transformation in marketing.
Splunk Enterprise is used by hundreds of employees to access and analyze
the data curated from each of the technologies in the marketing campaign
in order to make better, faster business decisions. This also enables
Coca-Cola to analyze data around trending flavor mixes from its popular
Freestyle machines and correlate that information with geographical and
other data to implement targeted marketing, improve service and more
efficiently stock vending machines. Working in Amazon Web Services (News - Alert),
Splunk Enterprise collects, indexes and analyzes machine-generated big
data from mobile devices, beacons, Coca-Cola Freestyle machine sensors,
IT and security infrastructures and other technologies.
"Coca-Cola North America is one of our most innovative customers, using
Splunk solutions in a myriad of new ways to tackle eal business issues
and increase efficiencies with data. We congratulate them on this
incredible honor for business innovation," said Steve Sommer, chief
marketing officer, Splunk. "Coca-Cola North America Information
Technology's application of Splunk solutions is an exemplary showcase of
talented IT and marketing professionals transforming the way marketing
gets done in an increasingly digital world. We are honored to work with
the leaders at Coca-Cola who are behind this well-deserved award win."
This is InformationWeek's 28th year identifying and honoring the
nation's most innovative users of information technology. The
InformationWeek Elite 100 research tracks the technology-based
investments, strategies and results of some of the best-known
organizations in the country. Unique among corporate rankings, the
InformationWeek Elite 100 spotlights the power of business technology
innovation.
Additional details on the InformationWeek Elite 100 can be found online
at http://www.informationweek.com/elite100.
About Splunk Inc.
Splunk Inc. (NASDAQ:SPLK) is the market-leading platform that powers
Operational Intelligence. We pioneer innovative, disruptive solutions
that make machine data accessible, usable and valuable to everyone. More
than 11,000 customers in over 110 countries use Splunk software and
cloud services to make business, government and education more
efficient, secure and profitable. Join hundreds of thousands of
passionate users by trying Splunk solutions for free: http://www.splunk.com/free-trials.
About The Coca-Cola Company
The Coca-Cola Company (NYSE:KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands and
more than 3,800 beverage choices. Led by Coca-Cola, one of the world's
most valuable and recognizable brands, our company's portfolio features
20 billion-dollar brands, 18 of which are available in reduced-, low- or
no-calorie options. Our billion-dollar brands include Diet
Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade,
Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the
world's largest beverage distribution system, we are the No. 1 provider
of both sparkling and still beverages. More than 1.9 billion servings of
our beverages are enjoyed by consumers in more than 200 countries each
day. With an enduring commitment to building sustainable communities,
our company is focused on initiatives that reduce our environmental
footprint, create a safe, inclusive work environment for our associates,
and enhance the economic development of the communities where we
operate. Together with our bottling partners, we rank among the world's
top 10 private employers with more than 700,000 system associates. For
more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter (News - Alert) at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or
find us on LinkedIn (News - Alert) at www.linkedin.com/company/the-coca-cola-company.
About InformationWeek
For more than 30 years, InformationWeek has provided millions of IT
executives worldwide with the insight and perspective they need to
leverage the business value of technology. InformationWeek provides CIOs
and IT executives with commentary, analysis and research through its
thriving online community, digital issues, webcasts, proprietary
research and live, in-person events. InformationWeek's award-winning
editorial coverage can be found at www.informationweek.com.
InformationWeek is organized by UBM Americas, a part of UBM plc (UBM.L),
an Events First marketing and communications services business. For more
information, visit ubmamericas.com.
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countries. All other brand names, product names, or trademarks belong to
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View source version on businesswire.com: http://www.businesswire.com/news/home/20160504005482/en/
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