[May 03, 2016] |
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Adobe Announces Agreement to Acquire Livefyre
Adobe (News - Alert) (Nasdaq:ADBE) today announced it has entered into a definitive
agreement to acquire privately held Livefyre, a content curation and
audience engagement company. The Livefyre platform gives brands and
publishers instant access to billions of pieces of user generated
content that can be streamed in real-time right to their sites, ads,
emails, TV, digital billboards, and apps. With the planned integration
of Livefyre into Adobe Experience Manager, customers will be able to
collect, curate and publish user generated content from major social
networks into digital experiences across a brand's owned marketing
channels. Livefyre will be part of Adobe Experience Manager and
integrated across Adobe Marketing Cloud to make user generated content
available across all eight digital marketing solutions.
"As the leader in digital experiences, Adobe helps brands create amazing
content with Creative Cloud and then deliver and optimize those
experiences using Adobe Marketing Cloud," said Aseem Chandra, vice
president, Adobe Experience Manager and Adobe Target (News - Alert). "With this
acquisition our customers will be able to unify the best social media
content with branded experiences created in Adobe Creative Cloud and
community-driven content in Adobe Behance and Adobe Stock."
"Adobe Marketing Cloud is recognized by major industry analysts as a
leading digital marketing platform for delivering, managing, and
measuring content across any digital touch point," said Jordan
Kretchmer, CEO and founder of Livefyre. "We are thrilled to join the
Adobe family to give brands the ability to deliver a breadth of
impactful, highly personalized digital experiences. The addition of
Livefyre to Adobe Marketing Cloud will bring content capabilities to
Adobe customers that are unparalleled in the industry."
Innovations over the last several years have integrated Adobe Creative
Cloud with Adobe Experience Manager and other digital marketing tools in Adobe
Marketing Cloud. Enterprises are able to create and deliverrich,
personalized experiences across websites, mobile apps and any connected
device at unprecedented content velocity. Bringing together branded and
curated social content from Twitter, Facebook, Instagram and other major
social networks will accelerate content marketing and open a unique
opportunity for marketers to further drive customer engagement and
conversion.
Livefyre customers, many of which are joint customers, include CNN, The
Coca-Cola Company, Cox (News - Alert) Media Group, Dow Jones Wall Street Journal,
Hallmark, Huff Post Live, Intel, Kimberly-Clark, Major League Baseball,
Mashable, National Geographic, News Corp (News - Alert), the PGA Tour, Sears, Tourism
Australia, Univision, Warner Music Group and others. Livefyre has
offices in San Francisco and New York. The acquisition is subject to
certain closing conditions and expected to close within the next months.
Terms were not disclosed.
Adobe Experience Manager and Adobe Marketing Cloud
Adobe Experience Manager, a comprehensive content management solution
for building websites, mobile apps, and forms and managing marketing
content and assets across them, manages over 4.1 trillion rich media
requests per year and is one of eight solutions in Adobe Marketing Cloud.
Adobe Marketing Cloud empowers companies to transform their brands by
using big data to effectively reach and engage customers and prospects
with highly personalized experiences across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a complete
set of digital marketing tools that focus on analytics, web and app
experience management, testing and targeting, advertising, video,
audience management, social engagement and campaign orchestration. The
tie-in with Adobe Creative Cloud makes it easy to quickly activate
creative assets across all marketing channels. Thousands of brands
worldwide rely on Adobe Marketing Cloud.
Forward-Looking Statements Disclosure
This press release includes forward-looking statements, within the
meaning of the Private Securities Litigation Reform Act of 1995, that
are subject to risks, uncertainties and other factors, including risks
and uncertainties related to Adobe's ability to successfully integrate
Livefyre's platform and abilities into Adobe Experience Manager and
other Adobe Marketing Cloud solutions. All statements other than
statements of historical fact are statements that could be deemed
forward-looking statements, including statements regarding: the
likelihood and timing of Adobe's acquisition of Livefyre; the ability of
Adobe to successfully integrate Livefyre's business and technology;
other anticipated benefits of the transaction to Adobe; any statements
of expectation or belief; and any statements of assumptions underlying
any of the foregoing. These risks, uncertainties and other factors, and
the general risks associated with Adobe's business, could cause actual
results to differ materially from those referred to in the
forward-looking statements. The reader is cautioned not to rely on these
forward-looking statements. All forward-looking statements are based on
information currently available to Adobe and are qualified in their
entirety by this cautionary statement. For a discussion of these and
other risks and uncertainties, individuals should refer to Adobe's SEC (News - Alert)
filings. Adobe does not assume any obligation to update any such
forward-looking statements or other statements included in this press
release.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160503006866/en/
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