[October 08, 2015] |
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Gartner Says Worldwide PC Shipments Declined 7.7 Percent in Third Quarter of 2015
Worldwide PC shipments totaled 73.7 million units in the third quarter
of 2015, a 7.7 percent decline from the third quarter of 2014, according
to preliminary results by Gartner, Inc. Desktop PCs continued to show
weakness with a high-single-digit decline, while the segment that
combines notebook PCs and premium ultramobiles (such as the MacBook Air
and Microsoft Surface Pro) recorded a low-single-digit decline.
"The global PC market has experienced price increases of around 10
percent throughout the year, due to the sharp appreciation of the U.S.
dollar against local currencies. In the third quarter of 2015, this
continued to be a major cause for weaker demand in those regions," said
Mikako Kitagawa, principal analyst at Gartner. "These impacted regions,
which include EMEA, Japan and Latin America, posted double-digit
declines in the third quarter. Asia/Pacific and the U.S. were more
stable."
Windows 10 was launched in the third quarter of 2015, but it had a
minimal impact on shipments in the quarter. Gartner analysts said the
focus of the Windows launch in the quarter was to upgrade to Windows 10
on existing PCs, rather than ship on new PCs. The Windows 10 rollout
will ramp up in 4Q15 holiday sales.
While 3Q15 results illustrated gloomy market conditions for the PC
market, there is a positive aspect in the results. According to
Gartner's 2015 personal technology survey, 50 percent of consumers
expressed intention to purchase a PC in the next 12 months, compared
with 21 percent for tablet purchase intention.
"This change in consumer preferences toward PCs was visible in the
preliminary data, as we saw positive growth in U.S. notebook and premium
ultramobile shipments," Ms. Kitagawa said. "Soft recovery is expected to
start in 4Q15, as Windows 10 product refreshes start to appear. In the
meantime, PC manufacturers should adjust configurations for 2016 without
the impact of price hikes seen in 2015, which will lead into more stable
market conditions in the upcoming year."
Lenovo (News - Alert) secured the top position in worldwide PC shipments, as its market
share increased to 20.3 percent, despite a 4 percent decline in
shipments in the third quarter of 2015 (see Table 1). EMEA and Japan
were two challenging regions for Lenovo with double-digit declines, but
they were offset by 22 percent growth in the U.S. Lenovo introduced a
variety of hybrid laptops, both detachable and from a wide range of
price points.
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Table 1 Preliminary Worldwide PC Vendor Unit
Shipment Estimates for 3Q15 (Thousands of Units)
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Company
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3Q15 Shipments
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3Q15 Market Share (%)
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|
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3Q14 Shipments
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|
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3Q14 Market Share (%)
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|
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3Q15-3Q14 Growth (%)
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Lenovo
|
|
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14,995
|
|
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20.3
|
|
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15,623
|
|
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19.6
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|
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-4.0
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HP
|
|
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13,658
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|
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18.5
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|
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14,226
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|
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17.8
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|
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-4.0
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Dell (News - Alert)
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|
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10,160
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|
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13.8
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10,106
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|
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12.7
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|
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0.5
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Apple (News - Alert)
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|
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5,603
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|
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7.6
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5,521
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6.9
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1.5
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Acer (News - Alert) Group
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|
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5,448
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|
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7.4
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6,804
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8.5
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-19.9
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Asus
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5,233
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7.1
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5,824
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7.3
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-10.1
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Others
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18,630
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25.3
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21,737
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27.2
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-14.3
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Total
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73,728
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100.0
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79,842
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100.0
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-7.7
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Notes: Data includes desk-based PCs, notebook PCs and ultramobile
premium (see "Market
Definitions and Methodology: Consumer Devices"). All data is
estimated based on a preliminary study. Final estimates will be subject
to change. The statistics are based on shipments selling into channels. Numbers
may not add up to totals shown because of rounding. Source (News - Alert): Gartner
(October 2015)
HP maintained the second position in worldwide PC shipments. HP's market
share reached 18.5 percent, while shipments declined 4 percent. HP had
weak shipments in EMEA, but they were offset by shipment growth in
Asia/Pacific and the U.S. Dell, the No. 3 vendor worldwide, saw flat
shipments compared with a year ago. Dell did well in most regions, but
it had a double-digit decline in shipments in Japan. In Asia/Pacific and
the U.S., Dell grew faster than the regional average.
In the U.S., PC shipments totaled 17 million units in the third quarter
of 2015, a 1.3 percent increase from the same period last year (see
Table 2). Similar to worldwide market trends, the U.S. market
experienced growth in notebooks and premium ultramobiles, which was
offset by desktop PC shipment declines.
HP maintained the top position in the U.S. market, accounting for 27.8
percent of PC shipments. Lenovo showed the strongest growth among the
top five vendors in the U.S. market, as its PC shipments grew 22
percent, due to its strong hybrid growth.
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Table 2 Preliminary U.S. PC Vendor Unit Shipment
Estimates for 3Q15 (Thousands of Units)
|
Company
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3Q15 Shipments
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3Q15 Market Share (%)
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3Q14 Shipments
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3Q14 Market Share (%)
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3Q15-3Q14 Growth (%)
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HP
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4,710
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27.8
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4,615
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27.6
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2.1
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Dell
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4,098
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24.2
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3,971
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23.7
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3.2
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Apple
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2,505
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14.8
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2,336
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13.9
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7.3
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Lenovo
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2,120
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12.5
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1,738
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10.4
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22.0
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Asus
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769
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4.5
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958
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5.7
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-19.7
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Others
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2,759
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16.3
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3,127
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18.7
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-11.8
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Total
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16,962
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100.0
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16,745
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100.0
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1.3
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Notes: Data includes desk-based PCs, notebook PCs and ultramobile
premium (see "Market
Definitions and Methodology: Consumer Devices"). All data is
estimated based on a preliminary study. Final estimates will be subject
to change. The statistics are based on shipments selling into channels. Numbers
may not add up to totals shown because of rounding. Source: Gartner
(October 2015)
PC shipments in EMEA totaled 20 million units in the third quarter of
2015, a decline of 15.7 percent over the same period last year. The
currency devaluation continued to be a major contributor of stagnation
in EMEA, as prices remained high. The inventory buildup from the first
half of 2015 started showing some improvement during the third quarter.
The back-to-school sales season was weak in Western Europe, as the
introduction of many new products was delayed until the end of September
due to the clearing of high inventory.
Asia/Pacific PC shipments reached 26.3 million units in the third
quarter of 2015, a 1.7 percent decline from the third quarter of 2014.
Consumer spending continues to be cautious due to weak economies and
currency fluctuations. Asia/Pacific mobile PC shipments grew 2.2 percent
in the third quarter, while desk-based PC shipments declined 4.9 percent.
These results are preliminary. Final statistics will be available soon
to clients of Gartner's PC Quarterly Statistics Worldwide by Region
program. This program offers a comprehensive and timely picture of the
worldwide PC market, allowing product planning, distribution, marketing
and sales organizations to keep abreast of key issues and their future
implications around the globe.
About Gartner
Gartner, Inc. (NYSE:IT) is the world's leading information technology
research and advisory company. The company delivers the
technology-related insight necessary for its clients to make the right
decisions, every day. From CIOs and senior IT leaders in corporations
and government agencies, to business leaders in high-tech and telecom
enterprises and professional services firms, to technology investors,
Gartner is the valuable partner to clients in approximately 10,000
distinct enterprises worldwide. Through the resources of Gartner
Research, Gartner Executive Programs, Gartner Consulting and Gartner
Events, Gartner works with every client to research, analyze and
interpret the business of IT within the context of their individual
role. Founded in 1979, Gartner is headquartered in Stamford,
Connecticut, USA, and has 7,100 associates, including more than 1,500
research analysts and consultants, and clients in 90 countries. For more
information, visit www.gartner.com.
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