[August 04, 2015] |
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LIN Digital Names Veteran Marketer Thom Allcock as Vice President, Creative Marketing
LIN Digital LLC, a connected-screen media company that unites
brands and audiences through digital experiences, announces Thom Allcock
joins the company as Vice President, Creative Marketing. A known digital
media innovator, Allcock was a key player behind the early stage success
of Say Media's owned & operated model and in the recent pivot of Glam to
Mode Media, where Allcock was Vice President, Marketing Solutions.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20150804007063/en/
Thom Allcock Named LIN Digital's Vice President, Creative Marketing (Photo: Business Wire)
Allcock will be based out of LIN Digital's NYC office and report to John
McCarus, Chief Strategy Officer. "Thom's deep knowledge and experience
in crafting winning creative ideas for top tier advertises is an even
further enhancement to our Newfront go-to-market strategy. His
successful track record is a big advantage as we package our content
creation, social technology and native distribution offering for top
clients in key verticals. Our ambition is to be the #1 owned & operated
digital content & lifestyle media partner," said McCarus.
In his new role, Allcock will oversee an expanding creative team and
support a sales organization that has doubled in size since January. An
award-winning integrated marketing executive, Allcock held leadership
roles at Conde Nast, Meredith and Wenner Media earlier in his career,
where he created custom brand experiences for blue-chip advertisers,
including L'Oreal USA, Proctor & Gamble, Target (News - Alert) and ConAgra, among
others.
As the digital arm of Media General, Inc., one of the largest
connected-screen media companies in the U.S., LIN Digital has assembled
a "full funnel" media offering that includes Federated Media's content
marketing and lifestyle network, BiteSizeTV's broadcast television and
digital studio, HYFN's industry-leading social management technology and
buying capabilities, and Dedicated Media's performance marketing tools.
Combined with the massive local television footprint of Media General,
Inc., LIN Digital offers the only owned & operated network with digital,
linear and social distribution.
About LIN Digital
LIN Digital is a connected-screen media company that leverages data and
social to deliver the right content, in the right place, at the right
time. Our content creation, content distribution and media amplification
solutions, which leverage our comScore (News - Alert) Top 15 Video Network, Top 15
Mobile Network, and Top 20 Display Network, deliver highly customized
and effective digital marketing campaigns for some of the nation's most
respected agencies and brands.
For more information, visit www.lindigital.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150804007063/en/
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