[July 31, 2015] |
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Digital Trends Taps Moat as Preferred Viewability Partner
Digital Trends, the experts in coverage of the way technology shapes
consumers' lives, announced today it is partnering with Moat, an
independent SaaS (News - Alert) analytics firm focused on making brand advertising more
effective for marketers, agencies and premium publishers, to improve
viewability across advertising campaigns.
This partnership will enable Digital Trends to provide advertisers with
the leading and in-depth analytics, viewability, and performance
insights necessary to maximize the value of campaigns. Moat's real-time
reporting capabilities will expand access to detailed at-a-glance
reports on audience quality, as well as more than fifty "Attention
Metrics" that go beyond viewability.
Demand is increasing for viewability measurement and viewability
guarantees in the automated space, and with this
partnership, Digital Trends will deliver targeted and highly detailed
campaign optimizations to improve viewability and engagements in
real-time. Advertisers who partner with Digital Trends will gain a
deeper layer of transparency into their advertising spend and know
they're getting the most from their branding efforts.
"Advertising fraud and viewability is at the forefront of brands'
strategy right now," said Andrew Budkofsky, EVP Sales & Partnerships
at Digital Trends. "Now, with the addition of Moat's technology to our
existing solutions, we are able to provide buyers today with the key
insights and metrics they need to fully optimize advertising campaigns
for maximu viewability. This partnership is one of many
that Digital Trends maintains to provide clients with the best solution
available."
"Viewability is increasingly becoming one of the key components of any
successful digital marketing campaign. We are excited to partner
with Digital Trends to deliver Moat Analytics to their marketers and to
help them make better decisions with data that matters,"
said Jonah Goodhart, CEO and Co-Founder of Moat.
About Digital Trends
Digital Trends is a leading consumer technology publisher that aims to
demystify technology, helping people navigate an increasingly digital
world. Digital Trends' easy-to-understand product reviews, entertaining
news and videos serve more than 20 million unique visitors each month
and eight million mobile users. Digital Trends reaches 90 million tech
influencers through the Digital Trends Media Network, and its syndicate
partners include Yahoo!, FOX News and more than 200 broadcast news
stations. Digital Trends is headquartered in Portland, Ore., and has
offices in New York City, San Francisco and Chicago. For more
information, visit www.digitaltrends.com and
follow @DigitalTrends on Twitter (News - Alert) and Facebook.
About Moat
Moat is a New York-based SaaS analytics company focused on building
products for brand advertisers and premium publishers. Their offerings
include Moat Analytics, an attention measurement platform that provides
analytics and insights on ad campaigns and website inventory for
publishers and advertisers, and Moat Pro, a real-time ad intelligence
platform for marketers, publishers, and agencies. Moat is the first
company to be accredited by the Media Rating Council (MRC) for its
measurement of viewable ad impressions in both online display and video.
The company was founded by Jonah Goodhart, Noah Goodhart and Michael
Walrath. The serial entrepreneurs had previously partnered together to
launch Right Media, which was acquired by Yahoo! in 2007. For more
information on Moat, please visit http://www.moat.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150731005552/en/
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