[July 01, 2015] |
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Perfect365® and Nudestix Introduce New Interactive Makeup Buying Experience for the Digital Generation
Transforming the makeup shopping experience, Perfect365®,
the free digital makeover app created by ArcSoft,
and Nudestix,
touch 'n' go makeup stix for the eyes, lips and face, today announced an
unprecedented collaboration. Using ArcSoft's (News - Alert) industry-leading face
detection technology, Perfect365 users, 36 million of whom are under age
25, will now be able to try on the one-of-a-kind #GONUDE makeover
featuring digitized Nudestix products, then buy the featured eye, lip
and cheek colors - all from their smartphones.
As the most popular digital makeover app worldwide with more than 60
million users, Perfect365 gives users unique control over their smart
phone selfies. With ArcSoft's face detection technology, users can try
and apply digital makeup to their self-portraits, with results so
realistic they give users the ability to test actual makeup colors
without ever cracking open a tube of lipstick or compact of blush.
"The #GONUDE filter is co-designed to create a 'reality show' that
applies our selected products in specific shades to look like a natural
real-life application," said Jenny Frankel, Nudestix President and
Founder. "We wanted to give users the ability to just add a touch of
color to bring out their finest features and create a confidence
movement empowering women when it comes to makeup, to go nude but
better. With Perfect365, users can share their enhanced selfies on any
social platform and shop the entire look instantly. This will
revolutionize the Nudestix digital shopping experience through immediate
personalization, virtual trial and mobile commerce."
Starting July 7 users will able to use the #GONUDE Hotstyle in the
Perfect365 app to digitally apply six Nudestix products, including the Mystic
Lip+Cheek Pencil, Magnetic Eye Color pencils in Gilt, Immortal
and Lilith, and Concealer and Sculpting Pencils. Once they
customize the look to perfectly fit their styles, users can then
purchase Nudestix products directly from the app and recreate the
makeover in real life with a featured how-to video.
"ArcSoft's Face Detection technology, superior color matching and
natural-looking digital makeovers allow users to apply Nudestix makeup
digitally so that results look true to life," said ArcSoft CEO Michael
Deng. "This collaboration is a perfect example of how we see the beauty
industry advancing. With more than 60% of our users under age 25, we are
allowing beauty brands to connect with millennials directly in te
mobile space, providing an engaging and interactive experience designed
to complement and expand their in-store shopping options."
For more information on Perfect365, high-res images, and screenshots,
please visit perfect365.arcsoft.com.
The app is available for iOS (iPhone,
iPad),
Android
(phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter (News - Alert),
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
on Facebook (News - Alert).
About Nudestix
Nudestix is a simple collection of easy-to-use touch'n'go makeup pencils
for eyes, lips, cheeks and face. The brand is available in select
Sephora, Space NK and Urban Outfitters in Canada and US and on www.nudestix.com.
Internationally, Nudestix is also available in select specialty and
luxury e-tailers. For more information about Nudestix, please visit www.nudestix.com.
Follow @Nudestix on Twitter, Snapchat and Instagram and at https://www.facebook.com/nstix
on Facebook.
About ArcSoft
ArcSoft is the global leader in imaging intelligence technology. Now in
our 20th year, we use our world-class Intelligent Imaging™ to enable
visual 'thinking' capabilities in more than 1.5 billion of today's most
popular smartphones.
ArcSoft is the creative team behind a line of innovative consumer
products including simplicam® powered by Closeli®, the first and only
home monitoring Wi-Fi video solution with Face Recognition.
For our device partners in computers, digital cameras, the hottest
wearables, TVs, home appliances and cloud storage, we provide a full
line of advanced imaging solutions including face and object
recognition/detection, content-based analysis for pictures and video,
studio-quality image and video enhancement. Our corporate customers and
partners include many of the world's leading OEMs and chip
manufacturers, including companies like Amazon, Samsung, Nikon, Olympus,
Canon, Sony, Panasonic, Lenovo, Sharp and Qualcomm (News - Alert). For more
information, please visit: www.arcsoft.com.
Follow @ArcSoft
on Twitter and visit us on Facebook: www.facebook.com/arcsoftinc.
© 2015 ArcSoft, Inc. All rights reserved. ArcSoft, Perfect365,
simplicam, and Closeli are either registered trademarks or trademarks of
ArcSoft, Inc. in the United States and/or other countries. All other
trademarks are the property of their respective owners. ArcSoft reserves
the right to alter product and services offerings, and specifications
and pricing at any time without notice, and is not responsible for
typographical or graphical errors that may appear in this document.
Press images will be available here: http://www.arcsoft.com/corporate/press-kit.html#Perfect365
View source version on businesswire.com: http://www.businesswire.com/news/home/20150701006741/en/
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