[May 05, 2015] |
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Prime Instant Video Takes Flight: Amazon and JetBlue to Bring an Unmatched Entertainment Experience to the Sky
Amazon (NASDAQ:AMZN) and JetBlue (NASDAQ:JBLU) today announced that they
will bring unlimited, on-demand entertainment to airline travel later
this year through JetBlue's free high-speed Fly-Fi broadband internet,
the industry's fastest complimentary inflight internet service, to
create an unmatched entertainment experience in the sky.
The collaboration will enable Fly-Fi for Amazon Prime members to
instantly access tens of thousands of movies and TV episodes, including
exclusive Amazon Original Series such as Transparent, Mozart in the
Jungle and Bosch, at no additional cost to their membership.
In addition, all JetBlue customers will be able to rent or purchase
hundreds of thousands of titles in the Amazon Instant Video store,
including new-release movies and day-after TV programming, over the free
broadband internet.
"We want to provide the best digital video experience to our customers
and we're excited that, with JetBlue, we will raise the bar in airline
entertainment," said Michael Paull, Vice President of Digital Video at
Amazon. "We're thrilled that Fly-Fi technology will give Prime members
and customers unlimited, on-demand access to the full catalog of titles
from Amazon's digital video library while they're in the sky-without the
need to rush to download one more episode or movie before taking off,
we're helping make airline travel more enjoyable."
Fly-Fi uses satellite technology to give customers internet speeds that
feel like what they have at home or work. Amazon and JetBlue worked
together to ensure that the inflight entertainment system met the
premium experience expected by customers when streaming movies and TV
episodes from Amazon. Access to Amazon's entertainment library will be
built into the JetBlue Fly-Fi Hub, giving customers instant access to
watch titles from Amazon on their laptops, Fire devices, iPhones, iPads
and Android (News - Alert) phones and tablets-no pre-flight download needed. JetBlue's
free Fly-Fi broadband internet will be available on all of JetBlue's
Airbus A321 and A320 aircraft this year, and on JetBlue's Embraer E190
aircraft in 2016.
"Just like at home, customers will be able to access movies and TV shows
from Amazon from 35,000 feet in the sky over our super-fast and free
Fly-Fi," said Jamie Perry, Vice President, Brand and Product
Development, JetBlue. "Amazon's customer focus aligns perfectly with the
experience we have created for our customers, including the best
inflight entertainment, free unlimited snacks and beverages, lots of
personal space with the most legroom in coach, and wide, comfortable
seating. By teaming up with a category-leader like Amazon, we created a
unique model where we can offer complimentary broadband internet access."
Prime members will be able to instantly stream binge-worthy Amazon
Original Series, including the Golden Globe award-winning series Transparent,
the hour-long police drama Bosch, and the Jason Schwartzman and
Roman Coppola comedy, Mozart in the Jungle, in addition to
original kids series such as the Emmy and Annie award-winning series Tumble
Leaf and the Emmy-nominated live-action series Gortimer Gibbon's
Life on Normal Street. They can also enjoy top netwok series
available on Prime Instant Video such as The Americans, Downton
Abbey, Justified, The Good Wife, Grimm, Mr. Selfridge, Orphan Black,
Sons of Anarchy, Suits, Veronica Mars, and Vikings.
On top of unlimited instant access to movies and TV episodes, Amazon
Prime members will be able to access and listen to more than one million
songs available on Prime Music. All JetBlue customers will be able to
purchase and download songs from the Amazon Music store, eBooks from the
Kindle store, and apps and games from the Amazon Appstore and earn
TrueBlue points when they shop specific categories on Amazon over the
free Fly-Fi broadband internet while inflight or through JetBlue
promotions.
JetBlue, which was founded on the idea of bringing humanity back to air
travel, continues to innovate to offer the best onboard experience at a
low cost, including a multi-screen entertainment experience with
seatback entertainment, streaming content, and free Fly-Fi broadband
internet.
About Amazon
Amazon.com
opened on the World Wide Web in July 1995. The company is guided by four
principles: customer obsession rather than competitor focus, passion for
invention, commitment to operational excellence, and long-term thinking.
Customer reviews, 1-Click shopping, personalized recommendations, Prime,
Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
phone, Fire tablets, and Fire TV are some of the products and services
pioneered by Amazon.
About Prime Instant Video
Amazon Prime members have instant access to stream tens of thousands of
movies and TV episodes, including award-winning Amazon Original Series,
available on Prime Instant Video at no additional cost to their
membership. In addition, new release movies like Gone Girl, Boyhood
and Birdman as well as classics like the Star Wars saga
along with in-season shows like The Walking Dead, Scandal and
Better Call Saul are also available for rent or purchase on
Amazon Instant Video for all customers to stream and enjoy.
Customers can watch shows and movies with the Amazon Instant Video app.
The Amazon Instant Video app is available on hundreds of devices
including connected TVs, Amazon Fire TV, Roku, Xbox and PlayStation, as
well as on mobile devices like Fire phone, Fire tablets, iPhone (News - Alert), iPad,
and Android devices. Customers can also watch online at Amazon.com/PIV.
Prime Instant Video is also the only U.S. online-only subscription
streaming service that enables offline viewing-on a plane, on vacation,
and anywhere else where you may not have Wi-Fi.
Amazon Prime members have exclusive access to popular TV series at no
additional cost to their membership. Prime members can enjoy
binge-worthy TV shows including Amazon Original Series airing now such
as multi-Golden Globe-winning series Transparent, the hour-long
drama Bosch, based on Michael Connelly's best-selling books,
the Roman Coppola and Jason Schwartzman comedy, Mozart in
the Jungle, and the political comedy starring John Goodman, Alpha
House, in addition to HBO favorites like The Sopranos,
True Blood and Six Feet Under, and popular
primetime series including 24, Covert Affairs, Downton Abbey,
Extant, Falling Skies, Grimm, Hannibal, Justified, Orphan Black, Teen
Wolf, The Americans, Under the Dome and Veronica Mars. Prime
members also have access to an exclusive collection of kids shows now
airing including Amazon Original Series' Annedroids, Gortimer
Gibbon's Life on Normal Street and the Annecy, Annie and
multi-Emmy Award-winning Tumble Leaf from Bix Pix
Entertainment, as well as popular shows from Nickelodeon and
Nick Jr. including SpongeBob SquarePants, Dora the
Explorer, Team Umizoomi, Blue's Clues and The
Bubble Guppies.
In addition to tens of thousands of titles to instantly stream, the
Amazon Prime membership (www.amazon.com/primevideo)
includes one million songs and hundreds of playlists with Prime Music,
unlimited Free Two-Day Shipping on millions of items, early access to
select Lightning Deals, unlimited photo storage, and access to more than
800,000 books all for $99 a year.
Comprehensive cast and crew information, including bios and
filmographies, is available on Amazon's IMDb (www.imdb.com),
the world's most popular and authoritative source for movie, TV and
celebrity content.
About JetBlue Airways
JetBlue is New York's Hometown Airline™, and a leading
carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach),
Orlando, and San Juan. JetBlue carries more than 32 million customers a
year to 88 cities in the U.S., Caribbean, and Latin America with an
average of 875 daily flights. Upcoming destinations include: Reno-Tahoe,
Nev., on May 28; Grenada on June 11, 2015; and Albany, N.Y., on Dec. 10.
For more information please visit JetBlue.com.
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