, which provides comprehensive portfolio of telecommunications network software, services and research to the industry, announced that it has highlighted a unique perspective into the challenges growth has on communications service providers or “CSPs” at the Mobile World Congress (News
The company, in association with Tata Docomo India, highlighted the global experience in real-time charging and policy, interactive advertising and industry directories at the show.
These solutions enable CSPs to offer service differentiation that ultimately leads to their capturing greater market share and revenue, the company said.
According to Telcordia (News
), the key challenges for CSPs in a low-ARPU market such as India include hyper-growth, fierce competition, distinctive regulation and specific cultural customization.
These market dynamics require a next-generation, real-time revenue management platform that enables rapid service deployment where even a one-month delay in responding to a competitive offer could cost a CSP (News
) millions of subscribers in growth, company officials added.
“In today’s ultra-competitive, rapidly growing mobile broadband world, our customers must differentiate themselves in order to stand out in the crowd,” said Mike Wojcik, president, service delivery solutions, Telcordia.
“Telcordia helps CSPs create a competitive advantage by tapping into previously unknown revenue streams and offering customized pricing plans, bundling options, interactive advertising, promotions, and discounting in real time,” Wojcik added.
As consumers’ insatiable appetite for data continues to surge, CSPs must also address the need to accurately route and deliver increased amounts and types of data, Telcordia finds. Telcordia’s advanced subscriber information management or Industry Directory solution ensure that CSPs, content providers and subscribers seamlessly find, route, connect and interact to deliver high value voice and data services.
The advanced industry directory solution from Telcordia accesses and exchanges data such as number portability, number-based routing and rating information to deliver services efficiently across any network technology, including wireline, mobile and IP, the company said.
These solutions enable operators and content providers to deliver more personalized, optimized content and services: LBS, social media, advertising /couponing, mobile commerce, mobile banking, MMS, MIM, fraud prevention and much more, the company said.
Earlier this month, Telcordia announced
plans to make Telcordia’s next generation operations support system or “OSS” solutions available on IBM (News
) hardware and software platforms.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Erin Harrison