, a provider of notification platforms, announced at the Mobile World Congress (News
) in Barcelona this week that it's release the Xtify Geo-Messaging Platform, an online software tool that provides application developers and publishers to deliver Geo-targeted messages directly to their users’ mobile devices.
“For the first time, mobile application developers and publishers have an effective platform for communicating with their mobile audience beyond the confines of their application,” said Josh Rochlin, CEO at Xtify.
“Developers have been dreaming of a solution that remains active, even when the mobile application is not. Developers (and marketers) can now communicate to their customers, with the right message, in the right place, at the right time, to drive the actions they want,” Rochlin added.
The Xtify Geo-Messaging Platform includes a Web-based Campaign Manager for creating messaging campaigns and a Software Development Kit that is integrated into a mobile application to determine where and when a message should be sent and how it should be displayed.
Xtify official said that developers of local search and discovery applications can now drive prospective customers into a retail store with a message sent only to those who are currently nearby. Mentioning about the benefits of this tool for publishers of travel and restaurant guide applications, the company official said that they can send their users interesting facts and recommendations related to their actual location.
Based in New York City and backed by venture capital firms Acadia Woods Partners and ETF Venture Funds, Xtify’s platform works worldwide on Android (News
) devices with Blackberry, Symbian, Windows Mobile and iPhone OS devices to come.
Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.
Edited by Erin Harrison