With this new platform, Microsoft said it offers a fresh approach to phone software, distinguished by smart design and truly integrated experiences that bring to the surface the content people care about from the Web and applications.
For the first time ever, Microsoft will bring together Xbox LIVE games and the Zune music and video experience on a mobile phone, exclusively on Windows Phone 7 Series.
Partners have already started building phones; customers will be able to purchase the first phones in stores by holiday 2010.
Microsoft’s percentage of the global smartphone operating system marketplace dropped from 13.9 percent to 8.8 percent from last year, according to market research hub Canalys. Therefore, the news is a good sign that the software king is doing everything possible to distinguish itself in the competitive marketplace, where Apple and Google (News
) have become more prominent.
“Today, I’m proud to introduce Windows Phone 7 Series, the next generation of Windows Phones,” said Steve Ballmer (News
), chief executive officer at Microsoft. “In a crowded market filled with phones that look the same and do the same things, I challenged the team to deliver a different kind of mobile experience. Windows Phone 7 Series marks a turning point toward phones that truly reflect the speed of people’s lives and their need to connect to other people and all kinds of seamless experiences.”
Marisa Torrieri is a TMCnet Web editor, covering IP hardware and mobility, including IP phones, smartphones, fixed-mobile convergence and satellite technology. She also compiles and regularly contributes to TMCnet's gadgets and satellite e-Newsletters. To read more of Marisa's articles, please visit her columnist page.
Edited by Marisa Torrieri