As smartphones evolve to interact with home entertainment devices in a more seamless and integrated manner, the home will become a key new area for innovation and competition, according to new research from market watcher Analysys (News - Alert) Mason. The results from this study will be presented next week at the Mobile World Congress. The title of the paper is “The Future of Mobile.”
The report shows that about 93 percent of smartphone owners are using their handsets at home (latest figures from Google (News 
- Alert)) and 15 percent report that they use a computer less since purchasing a smartphone (latest figures from Ofcom). The end result, smartphones will continue to displace the PC in the home as a means of checking emails and accessing social networks.
In a statement, said Ronan de Renesse, author of the study and lead analyst for Analysys Mason’s Mobile Broadband and Mobile Content and Applications research programs, “The mobile/home interaction paradigm is set to bring a new platform for innovation to the applications space… For instance, several providers have begun offering solutions that synchronize TV sets and smartphones, so that the smartphone is aware of what is being watched on TV. However, the corresponding revenue opportunity is unclear, because little or no consumer spend is allocated to those applications that are seen by service providers more as a churn reduction tool than a stand-alone revenue generator,” added de Renesse.
In fact, according to the Analysys Mason analyst, key smartphone operating system (OS) providers with strong interests in the TV industry, including players like Apple (News - Alert), Google and Microsoft, will find a new platform in the home this year.
Edited by Rich Steeves
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