If you are in the business of creating, editing or delivering video services, you are quite familiar with the term Quality of Experience (QoE), however, if you aren’t, you may not be aware of the technicalities that go into providing the highest video quality. As video has evolved from analog systems to digital and mobile video systems, evaluation methods have changed significantly, requiring the necessary tools to properly measure video QoE standards.
Recognizing the need for sufficient QoE for video on mobile devices, Dialogic (News - Alert), provider of communications technologies for next generation networks, has recently added a new measuring tool to its line of mobile video solutions with the release of its Dialogic VisionVideo Software Solution.
VisionVideo allows companies that deliver mobile video services to determine the perceptual QoE being received by viewers. By understanding the perceptual quality of the viewer, companies can position themselves to improve viewer experience, and ultimately open opportunities to monetize mobile video services, according to Dialogic.
To further provide Dialogic VisionVideo Software Solution with the exposure it deserves, the company will be featuring the solution at the end of this month at Mobile World Congress (News - Alert) 2012 in Barcelona from Feb. 27- March 1.
"Demand for mobile video is on the rise, and with that comes higher expectations of quality," said Susan Welsh de Grimaldo of Strategy Analytics (News - Alert). "In order for companies that deliver mobile video to capitalize on this opportunity, adding new customers and retaining current ones, they must first understand the quality of experience. Dialogic is addressing this issue head on, giving companies the right information they need to create a positive viewing experience. This translates to strong customer retention and an increased bottom line."
VisionVideo provides important information for diagnosing and isolating problems and targeting perceptual quality issues. By delivering a high-quality mobile video QoE, service providers and other companies can help better position themselves to retain customers and build a positive brand image around quality.
VisionVideo is being launched with one of the premier streaming media companies in the world – MobiTV. "MobiTV (News - Alert) has long been a believer in seamlessly delivering an overall high quality of experience while maintaining network efficiency," said MobiTV, Inc. CTO Kay Johansson. "We believe Dialogic's VisionVideo Software will be a valuable solution to achieve this goal."
"The VisionVideo Software Solution opens important doors for companies involved in creating and distributing mobile video, giving them information to help establish new and creative - yet still grounded - business models," said Uno Mehta, vice president and general manager of Dialogic's Video Business Unit. "With its unique ability to measure and track quality for specific video content, VisionVideo provides the opportunity for companies to generate additional revenue - whether through subscription services, tiered service offerings, or other premium services - based on the solution's ability to validate a high-quality viewing experience for mobile video."
For a better understanding of Quality of Experience for Mobile Video Users, read this Dialogic whitepaper for more information.
Stefanie Mosca is a Managing Editor for TMCnet, with a particular focus in wireless technologies as well as mobile and IP communications. She holds a master's degree in journalism from Quinnipiac University and a bachelor's degree in communication from the University of New Haven. To read more of her articles, please visit her columnist page or follow her on Twitter (News - Alert) @stefaniemosca.
Edited by Juliana Kenny