Advanced Carrier Service Provider Metaswitch to Help Mobile Operators Overcome Challenges at MWC 2011
Metaswitch Networks, a provider of advanced carrier services and communications software solutions, will be at the Mobile World Congress (News - Alert) to offer mobile operators strategies about how to overcome their two greatest challenges: decreasing the amount of money spent and offering an accommodation to billions of mobile devices on SIP-based LTE (News - Alert) networks, and increasing mobile ARPU working alongside the increasing obstacles coming from OTT operators, a press release announced.
Displaying the banner of "Upwardly Mobile," Metaswitch is encouraging operators to use the most advanced networking elements possible, in order to ease service and technology problems, such as the Metaswitch Service Broker, which gives operators the ability to deploy or share applications across various network architectures. Metaswitch believes operators should continue to plan for new, revenue generating applications that add a different dimension to the voice call experience.
With its Mobile Application Suite, Metaswitch can add significant value to the vanilla voice call, enabling operators to regain and refortify ground previously lost in their war on "OTTrition", a release stated.
"The voice call is still the primary, ubiquitous 'app' to run on a mobile phone. Because we can enhance that experience, we can enhance margins and mindshare," commented Kevin DeNuccio (News - Alert), CEO at Metaswitch Networks, in the release. "We have focused our products, innovation, and roadmap on the speed and differentiation needed to arm the carrier with the necessary tools to turn the tables on OTT competition. Metaswitch has rich experience in assisting incumbents to evolve their networks and services. We help these operators to fight back, with a suite of powerful voice applications on the subscriber's existing mobile number."
Applications available from Metaswitch can help build, as well as offer a suite of "one number" services based on the mobile smartphone, including new twinned PC and mobile soft clients with SMS/IM integration, cloud-based conversation logs, and innovations designed to promote impulsive information sharing while maintaining mobile network minutes.
The industry-wide migration to LTE mobile networks has already begun which will in affect work to create SIP-based infrastructures at 10 times the current scale and drastically increase the complexity of anything in operation at this time.
SIP networks rely on manual provisioning of static routes on network elements such as session border controllers, wireless mobile switching centers and soft switches to define network and service topologies. As the complexity as well as the amount of money associated with the growing development of manual network provisioning cannot be sustained, a time has come where it is now crucial that a technology solution be found.
Because of these mitigating factors, Metaswitch is launching its SIP Session Router (SSR), a product that will allow operators to continue to benefit from the simplicity and extensibility of SIP, while painlessly scaling their core infrastructure and administration at Mobile World Congress 2011, the release stated.
Jamie Epstein is a TMCnet Web Editor. Previously she interned at News 12 Long Island as a reporter's assistant. After working as an administrative assistant for a year, she joined TMC (News - Alert) as a Web editor for TMCnet. Jamie grew up on the North Shore of Long Island and holds a bachelor's degree in mass communication with a concentration in broadcasting from Five Towns College. To read more of her articles, please visit her columnist page.
Edited by Jamie Epstein