Ittiam to Display HD Conferencing and Bridging System at the MWC

Ittiam Systems Private Limited, an Indian technology company singularly focused on embedded media processing systems, recently announced that will be showcasing its embedded high definition (HD) Conferencing and Bridging System at the GSMA (News - Alert) Mobile World Congress (MWC) 2011 in Barcelona, Spain. The Video Communication System is based on OMAP 4 platform from Texas Instruments Incorporated (TI), and Android (News - Alert).

With this new technology, up to eight people can call in for a shared conversation on a mobile, ultra-mobile device or even a smart TV. The participants need not to be dependant on external servers and service providers because they can communicate even on personal devices.

The system has Ittiam’s patent-pending, embedded-bridge which can function as a video communication end-point and an in-built conferencing bridge – all in high definition video. Next generation smart-phones will dock on HD displays and TVs to convert the passive television to an interactive HD video conferencing terminal – at home or the office.

Salient features of VCS on the OMAP 4 platform include:

• Up to 8-way video-conferencing at 720p using patent-pending embedded-bridge technology
• Peer-to-peer video calling at 720p
• High quality video communications experience using three market-leading technologies - TI's OMAP 4 technology, Android operating system and Ittiam's video communication system.
• Innovative and seamless integration with Android ensuring optimal performance and easy portability to future versions

"The ability to leverage 720p in an 8-way conversation requires the ingenuity of a company like Ittiam that is willing to push the boundaries of what's possible, said Fred Cohen, director, OMAP wireless ecosystem, TI, in a statement. “What's more, such an experience on a mobile device requires the right balance of performance and power management, precisely what the OMAP 4 platform delivers. As a result, TI believes that the resulting video conferencing feature offers our customers a true opportunity to differentiate."

Recently, Ittiam also announced that it has successfully deployed a wide array of media processing and communication technologies in the explosive markets for smartphones and tablets.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Janice McDuffee