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HiMSS 2012 Feature Articles

February 24, 2012

MyHealthDIRECT Presents at HIMSS 2012


Kim Pemble, Executive Director of the Wisconsin Health Information Exchange (WHIE) presented a case study on MyHealthDIRECT in the Microsoft (News - Alert) exhibit at HIMSS 2012 in Las Vegas, the company has announced.




Implemented through the Milwaukee Health Care Partnership and utilizing MyHealthDIRECT's HSE and Microsoft's Amalga, WHIE's exchange is an enterprise health intelligence platform. Humana, in Southeast Wisconsin, provided financial incentives for the promotion of the HIE among emergency department clinicians, one of the first health plans in the U.S. to do so.

“MyHealthDIRECT considers the WHIE/Milwaukee Health Care Partnership implementation to be an example for emergency departments around the country. We're pleased to have worked with Microsoft and our other partners to make this groundbreaking program possible," said Jay Mason, Chief Executive Officer of MyHealthDIRECT. "We hope hospital administrators, ED staff and others dedicated to the improvement of emergency department care will attend this important session.”

In his presentation, Pemble summarized the results of a study that appeared in the July/August 2011 issue of American Health & Drug Benefits magazine ("The Business Case for Payer support of a Community-Based Health Information Exchange"). The study, co-authored by Pemble, demonstrates that the costs borne by a health plan providing coverage for these patients decrease when clinicians utilize HIE in the care of patients who present to the emergency department, the company stated in a press release.

Recently, the company announced expansion beyond its Wisconsin base into Arizona and Connecticut. The company's one-of-a-kind Web-based service is used by hospitals to connect Medicare, Medicaid and uninsured ER patients that have non-emergency health care needs with primary care medical facilities in the community. Over the last year, revenues of My Health Direct have increased over 500 percent. In Arizona, My Health Direct was selected by Banner Health, one of the largest nonprofit integrated health systems in the country.




Edited by Rich Steeves










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