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My Health Direct Expands into Connecticut and Arizona
[July 23, 2009]

My Health Direct Expands into Connecticut and Arizona


DELAFIELD, Wis. --(Business Wire)-- My Health Direct, Inc., creator of a groundbreaking community-wide health care scheduling platform, today announced expansion beyond its Wisconsin base into Arizona and Connecticut. The company's one-of-a-kind Web-based service is used by hospitals to connect Medicare, Medicaid and uninsured ER patients that have non-emergency health care needs with primary care medical facilities in the community. Over the last year, revenues of My Health Direct have increased over 500%.



"With rising levels of patients using the ER for non-emergent conditions, our Web-based tool is helping hospitals reduce significant overcrowding problems," said Jay Mason, CEO of My Health Direct. "With an established relationship with a primary care provider, patients are less likely to return to the ER for non-emergency care." My Health Direct was recently selected by the State of Connecticut to help reduce inappropriate emergency room visits and secure appointments for Medicaid and uninsured patients with community health centers. The contract was funded through CMS.

In Arizona, My Health Direct was selected by Banner Health, one of the largest nonprofit integrated health systems in the country, to pilot My Health Direct in two of its Phoenix-based hospitals. The contract is expected to expand to additional hospitals in Banner's seven-state footprint.


In Wisconsin, My Health Direct received public funding for "Project Badger," which expands the company's operations throughout the state. Wisconsin clients include Aurora Health Care, Columbia St. Mary's and Froedtert hospitals.

Mason is also expanding My Health Direct beyond the hospital emergency department. "Health plans, disease management firms and community call centers all benefit from a tool that connects their clients to a health care appointment that is timely, accessible, and appropriate for their medical condition. My Health Direct is positioned to be a vital common health care scheduling tool throughout entire communities." About My Health Direct, Inc.

My Health Direct Inc., based in Delafield, Wis., provides a Web-based solution for clinicians in the ER to re-direct non-emergent patients to the appropriate setting in the community, with a confirmed appointment based on patient needs such as proximity, payor network, public transportation, timeliness, language and specialty. Since 2006, My Health Direct has scheduled more than 25,000 health appointments between hospitals and clinics. For more information, please visit www.myhealthdirect.com.

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