CTIA, the international association for the wireless telecommunications industry, has released the updated or the revised version of “Best Practices and Guidelines for Location-Based Services,”  which company officials say offer guidelines to promote and protect the privacy of wireless customers’ location information.

Launched initially in June 2008, the guidelines are designed to promote and protect user privacy as new and exciting Location-Based Services are developed and deployed. The guidelines are based on two fundamental principles: user notice and consent and apply to all LBS providers.

Now, the guidelines have been revised to recognize that multiple entities can play a role in the delivery of a single LBS application. Other revisions include; application of the Guidelines to the use of various location technologies, clarification of the relationship between account holder and user, clarification regarding treatment of anonymized data and other general improvements to aid clarity.

“For more than a decade, CTIA (News - Alert) has been a leader in ensuring consumers’ location privacy. As the wireless industry continues to develop innovative new devices, cutting-edge LBS apps and deploy next generation networks, it’s important that our industry’s best practices evolve to reflect the changes in the wireless ecosystem,” Steve Largent (News - Alert), president and CEO of CTIA-The Wireless Association, said.