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CES Feature Articles

January 08, 2014

TiVo Shares Subscriber Usage Trends at CES


For most of us, watching a particular TV show is the mental downtime we need away from our fast paced busy lives.  It’s been around since we were born and it’s a comfort we’ve come to enjoy.

But the way we consume TV, interact with the content, and watch it is changing along with the times and the availability of new services and devices.

TiVo (News - Alert) took a chance to share the trends from its viewers at this week’s CES show. Chief among whats happening are two main things: we’re watching more at one time, what’s being referred to as “binge watching” and we’re choosing the availability of second screens to consume TV.




Even if you love a certain TV show and are excited to see what will happen next each week, we can’t always be in front of the TV to tune in and that’s why streaming these shows to mobile devices like an iPad or mobile phone is picking up steam. If you’re on the train, at the gym, sitting in your hotel room or down in the basement of your house, you can now log right into the device you’re already carrying with your anyways and watch TV.

TiVo’s latest research findings which analyzed subscribers  from July and November 2013, found the average number of streaming sessions were up 50 percent for each month during the second half of 2013 and each of the users are spending even more time streaming video as sessions increased 20 percent a month.

Already recorded shows were the most watched on these second screens (76 percent of all streaming sessions).  TiVo contributes this increase to the release of its TiVo Roamio earlier in the year which offers users the ability to watch TV from other rooms in their home, like the kitchen, right from an iPad or other mobile device.

Specifically, TiVo found that four out of five sessions were being viewed on tablets and the remaining 20 percent from a smartphone.

What are people watching? Sporting games, sitcoms and talk shows. The table below shows the top streamed programs for the month of November according to TiVo.

Rank

Network

Top Programs Streamed in November 2013

1

Various

NFL Football (any)

2

Various

College Football (any)

3

Comedy Central

The Daily Show with Jon Stewart

4

AMC

The Walking Dead

5

ABC

Marvel Agents of S.H.I.E.L.D.

6

CBS

The Big Bang (News - Alert) Theory

7

NBC

Saturday Night Live

8

NBC

The Voice

9

NBC

The Blacklist

10

CBS

How I Met Your Mother

In line with looking more closely that their subscriber consumption trends, TiVo also released
information this week at CES (News - Alert) about the increased tendency to “binge watch” TV– consuming back to back episodes in one sitting.

 Last month, Netflix declared this type of content consumption as the new norm for viewers.

 "TV viewers are no longer zoning out as a way to forget about their day, they are tuning in, on their own schedule, to a different world.  Getting immersed in multiple episodes or even multiple seasons of a show over a few weeks is a new kind of escapism that is especially welcomed today, cultural anthropologist, Grant McCracken said about his analysis of the current phenomenon.

TiVo’s research looks solely at their subscribers and found the extreme popularity streaming has taken as a main contributor to this type of binge viewing.

Eighty-nine percent of subscribers binged at least once in the past few months with the average viewer even binge viewing eight times between Aug. and Oct. 2013.

But we’re not all hosting viewing parties at our homes to catch up on these episodes with friends. Survey respondents told TiVo they like to binge watch TV alone, as a way to catch up on missed episodes.

What are they watching? Dramas, sitcoms and home improvement shows. Availability, seasonality and scheduling all contributed to this consumption.

TiVo‘s top five binged programs during this period were:

Rank

Network

Top Binged Programs Aug-Oct 2013

1

AMC

Breaking Bad

2

ABC

Castle

3

CBS

NCIS

4

NBC

Law & Order

5

AMC

The Walking Dead

With mobile devices continuing to take center stage in the lives of many across the globe, this type second screens and binge viewing won’t be slowing down. What will be interesting to see is how networks, movie producers and advertisers adapt to meet these changes that are already in full swing. 






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