White paper Title:

Alcatel-Lucent THE HIGH LEVERAGE NETWORK: A Platform for Customer Experience Innovation

Company Name: Alcatel-Lucent

Abstract:

The telecommunications market is undergoing profound change: broadband traffic continues to grow thanks to improved devices, better connectivity, more compelling applications, and increasing fixed and mobile penetration. As the driving force behind these market trends, smartphones, mobile devices and applications have put users in command of the services they want to use. Service providers can no longer base their business models solely on the number of subscribers, minutes or broadband packages they sell. Neither can they just provide services and expect users to buy them.

As tablet-type devices become more prevalent, users want access to their personal cloud applications and content from anywhere at any time, and they expect a superior customer experience. However, the tablet is the first mass-market device that requires the cloud to provide additional processing power and storage capacity for all the applications and content that users want.

The cloud is the key to making applications and content accessible at any time, in any place, and on any device. To provide these capabilities with a superior customer experience requires the network as the essential bridge between users’ devices and applications and content in the cloud. The network will therefore provide the core value proposition. Alcatel-Lucent has evolved its High Leverage Network™ architecture to include the capabilities service providers need to address these new market realities and deliver an exceptional customer experience

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