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September 15, 2008
September 15, 2008

Mail.Ru Deploys GIPS VoIP Solution

By Anshu Shrivastava, TMCnet Contributing Editor

Global IP Solutions (News - Alert) (GIPS) has announced that Mail.Ru, a Web portal of the Russian Internet, will use GIPS' VoIP technology in its instant messaging application Mail.Ru Agent.

As per the agreement, GIPS' VoiceEngine will be embedded inside the Mail.Ru Agent, starting with version 5.2. This will allow “affordable” calls to stationary and mobile phones.
Anna Artamonova, vice president of marketing at Mail.Ru, said that the VoIP is a strategic component of Mail.Ru Agent development, which is why it was critical to choose the best VoIP solution provider in the marketplace.
He also said that this collaboration with GIPS will significantly improve the voice quality of the Mail.Ru Agent for PC-to-PC calls, as well as telephone calls to both landlines and cell phones.
“We're thrilled to add Mail.Ru to our list of leading global Internet Service Providers, who see Unified Communications (News - Alert) and point-to-multipoint communications across IP-devices as a strategic benefit for their customer base," said Jan Linden, vice president of engineering at GIPS.
With GIPS VoiceEngine's unique capabilities, such as automated adjustments for echo, noise suppression and bandwidth constraints, his company is confident that Mail.Ru will realize an immediate dramatic improvement in voice quality and overall user experience.
San Francisco, California-based GIPS is a provider of IP multimedia processing, serving application developers, wired and wireless service providers and network and telecommunications equipment vendors.
In August, the company said that it is enabling VoIP for Apple’s (News - Alert) iPhone. Using GIPS VoiceEngine Mobile, iPhone application developers can integrate VoIP applications, making it easier for consumers to enjoy their iPhone games, applications and social networking experiences.
Global IP Solutions (GIPS) is a Gold sponsor of Communications Developer Conference, the first and only IP Communications Developer event, collocated with INTERNET TELEPHONY Conference & EXPO — the biggest and most comprehensive IP communications event of the year.  Visit GIPS at booth #129 in the exhibit hall. 

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu's articles, please visit her columnist page.

Edited by Stefania Viscusi

(source: )

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