September 17, 2008
CustomerLink Expands CRM Offering Into Canada
By Raju Shanbhag, TMCnet Contributing Editor
CustomerLink has announced their entry into the Canadian automotive service and repair market. By sending highly personalized, vehicle specific service reminders at just the right time, CustomerLink helps automotive service centers and tire dealers fill their bays with the most profitable jobs, from the right types of customers.
With the most flexibility and highest degree of customization in the industry, CustomerLink offers the broadest selection of programs. The vast range of services provided by the company include factory maintenance and oil change reminders, customer recovery programs, motor vehicle inspection notices, technician recommended service notices, and Web site design and hosting services. Formats such as mail, email, and voice messaging are used for communication.
On an average, automotive service professionals using CustomerLink see a 22 percent response rate and $54 in revenue for every $1 invested. To build programs specific to their business goals and market, they receive detailed monthly reporting showing program effectiveness, the support of a dedicated Account Manager. They also get real-time account management tools via a password protected portal, WebLink.
CustomerLink is pleased as the company has now moved into its first international offering. Although the company’s natural first move is into Canada, effective customer communication is important to businesses around the world. CustomerLink's decision to expand into Canada will also help Canadian vendor partners. The U.S. customers of these vendors will now be benefitted by CustomerLink's superior product offering and level of customer service. Many vendors feel that the CustomerLink's programs will be equally effective for automotive service professionals in Canada.
Ken Poirier, owner of Poirier's Service Center says, “I love having my customers call for appointments after receiving the CustomerLink reminder cards. Customers today are too busy and forget to keep their cars maintained. It's my job to remind them and they appreciate getting the cards. I couldn't do all CustomerLink does for the price they charge.”
INTERNET TELEPHONY Conference & EXPO — the biggest and most comprehensive IP communications event of the year — is going on this week (September 16-18, 2008) in Los Angeles, California! The show features three valuable days of exhibits, conferences, and networking opportunities you can’t afford to miss. Be sure to check out TMCnet.com and blogs from Rich Tehrani, Greg Galitzine, and Tom Keating for news highlights from the show. See you there!
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju's articles, please visit his columnist page.
Edited by Stefania Viscusi