While customer relationship management continues to play an important role in maintaining loyal customers, the need for CRM software solutions like marketing automation software is especially critical in helping a company to stand out from the competition.

 

This important factor in a successful marketing plan is highlighted in VendorGuru.com's latest feature article, "CRM Marketing," by Joe Taylor Jr.

 

Marketing automation software used together with data collection tools offered by CRM software help build a stronger foundation for company's as they vie to make a sale and keep customers happy.

 

According to the article, the use of marketing automation systems tied to websites makes it possible to create custom, automated email messages that invite feedback and that offer opportunities for key follow up.

 

These interactions are critical in building trust and familiarity and making it easier to close a deal.

 

Also, Taylor points out in the article that with CRM marketing tools, it is possible for companies to map the locations of their customers into "hot zones" and pinpoint the right location to target for their marketing initiatives.

 

For more check out the article HERE.

 

Whether you're looking for email tracking, project management solutions or marketing campaign tracking, VendorGuru.com is the one-stop resource that removes costly, time-wasting mistakes and helps you make the right business decisions.

 

 

Check out the CRM Software channel on TMCnet.