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June 26, 2007

CEA Study: HDTV Popular in U.S. Households

By Stefania Viscusi, TMCnet Assistant Editor

As the market for HDTV increases, most households in the U.S. are buying into the benefits of a significantly higher resolution and "theater-quality" audio capabilities for their entertainment requirements.
This is what new research from The Consumer Electronics Association (CEA) reveals.
The study "HDTV: You Have the Set, But Do You Have the Content," reveals that thirty percent of U.S households have HDTV and 44 percent of owners receive HD programming.
Those who don’t receive HD programming stated reasons such as high costs and disinterest for not subscribing to HD programming. There are also some HDTV owners who admit to being unsure if they are receiving HD programming.
"Consumers are satisfied overall with HDTV. But our studies indicate continued education is necessary to ensure consumers truly understand how to receive the full HD experience," CEA Director of Research Joe Bates commented in a statement.

The study also found that some of the main reasons for consumers purchasing HDTV are to enhance their gaming and movie experience.
"Currently more then 50 percent of HD households show some interest in upgrading their HD subscription package to include more HD channels," Bates also commented.
According to a news release on the study's findings, 66 percent of owners are receiving HD programming from a cable company, 27 percent from satellite, 8 percent over the air, 3 percent from fiber optic service and another 3 percent from the Internet.
The CEA also predicts that 16 million HDTV's will sell in 2007. This will bring the total number of HDTV's sold in the U.S. to 52.5 million.
A recent survey conducted by Hitachi (News - Alert) America also found that 78 percent of Americans would like to choose an HD-capable TV as their next TV, but many are confused, and unable to decide among the various available options.
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Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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