In response to the success of its retail endeavors, focused on bringing PCs and laptops to retail outlets for customers to purchase, Dell (
News -
Alert) has announced it will now be closing its 140 kiosks in the United States.
This announcement is a bid to focus more on what customers seem to be responding to—its retail and direct business- and comes as Dell's Global Consumer business is on the rise.
Via Dell's direct business, customers who choose to shop online or over the phone can buy desktops, laptops or other products.
To reach more customers and to extend the advantages of its direct business model, Dell adopted a retail strategy and signed a number of agreements like the
announcement back in October that Dell would begin selling its products at Staples retail locations.
Now, Dell's global retail business offers more than 10,000 retail outlets worldwide where customers can purchase their products.
"Moving into retail is a prime example of Dell listening to its customers," said Tony Weiss, vice president for Dell's Global Consumer business in a statement to the press.
"Ever since we began our journey into retail, we wanted to give customers the opportunity to call, click, or visit Dell and have access to our award-winning products. This move fits in with how our broad global retail strategy is evolving."
According to Dell, the kiosks outside the U.S. are not affected with the changes announced today.
Related Articles:
Internet Telephony Magazine
Click here to read latest issue
CUSTOMER 
Cloud Computing Magazine
Click here to read latest issue
IoT EVOLUTION MAGAZINE
By 
