I recently had the pleasure of attending the largest and
arguably the flashiest trade show in our industry, SUPERCOMM
2001 in Atlanta. From the young models wandering the halls
of the show offering coupons for free massages, to the
soulful performances of Jim Belushi and Dan Aykroyd (the
reformed Blues Brothers) performing at Alcatel's party at
The Tabernacle, this show had it all. One of the things that
most impressed me about SUPERCOMM, and a hallmark of the
hosted communications services industry, was the number of
partnerships on display. And not just logo swaps or tabletop
setups within a larger booth -- many companies actually had
their equipment on display and interoperating, in a true
test of partnering value. I regularly hear about the
disparate components of a hosted services solution; the
network and edge technologies, the routing and
infrastructure mechanisms, and of course the services being
offered. Many of the vendors I visited at SUPERCOMM gave me
the opportunity to see how these components work together in
real-world deployments.
The first display of camaraderie and interoperability I
observed at the show was at the dynamicsoft
booth. The company had introduced their Route Engine 1.0 at
the show, a carrier-class solution for routing large volumes
of calls at the core of a session initiation protocol
(SIP)-based network. The Route Engine offers scalability and
flexibility for inter-exchange carriers' softswitch-based
networks. It also enables transport carriers to create
specific routing rules, offering differentiated capabilities
for voice portal customers. Rules can be provisioned and
changed on the fly, enabling various service levels for
different types of customers, and least-cost routing
schemes.
Level 3 Communications
is the first announced customer for the Route Engine, and
Joan Spindel, dynamicsoft's vice president of marketing,
said that deployment on the carrier side sends a strong
message about the importance of revenue-producing enhanced
services, as well as acceptance among the service provider
community of the SIP protocol for VoIP call routing. And to
demonstrate just how easy it is get a service to market,
dynamicsoft has partnered with Tellme,
and they demonstrated their Voice Dialing service in
dynamicsoft's booth. The service allows service providers to
offer their customers hands-free dialing and phonebook
access by speaking names and numbers.
dynamicsoft enables Tellme's Voice Dialing through a
programmable service control point (SCP), which is enabled
by an XML-based routing language for the expression of
powerful routing rules. The beauty of the Tellme solution is
its flexibility -- it can be deployed in a carrier's data
center, or in one of Tellme's own data centers. And TDM or
VoIP network transports may be used to bridge the carrier's
switch infrastructure with Tellme's platform, which supports
SIP and RTP-based VoIP.
VoIP firewall solutions provider Aravox
Technologies adds another component to the solution, and
is a dynamicsoft and Level 3 partner. The company offers the
Aravox 5000, a carrier-class IP services platform which
includes a gigabit Ethernet connection, enabling secure VoIP
services on converged networks. The product offers access,
address, path, and usage control, and works with the SIP
proxy or an H.323 gatekeeper as the call control manager to
dynamically open media ports to enable VoIP calls. Level 3
is using the solution, and is actually building their own
firewall control proxy for SIP and H.323 transmissions,
according to Craig Warren, Aravox co-founder and vice
president of marketing. dynamicsoft's SIP Firewall Control
Proxy can also control Aravox's firewalls, enabling
solutions from companies like HearMe
and Pingtel.
CONVERGENT SOLUTIONS
There were numerous other displays of service delivery at
SUPERCOMM, including an announcement that Convergent
Networks is trialing its Class 5 switch replacement
solution, which includes a softswitch, with plans to add
support for IP networks including SIP and H.323
interoperability. Integrated communications provider Broadview
Networks is beta testing the product for handling TDM,
ATM, and VoDSL calls.
And the mighty Microsoft
was touting the benefits of its .NET strategy, announcing
partnerships with third-party application providers like alexis,
developer of unified communications and conferencing
solutions. Microsoft is analyzing the impact of enhanced
services on profit margins, and is studying platform and
services interaction, said Charley Pitcher, solution unit
manager for Web services and application hosting for
Microsoft. alexis currently uses the Microsoft Exchange and
Outlook platforms.
I look forward to seeing more real-world deployments of
enhanced services, as well as the industry partnerships and
interoperability tests that go along with them. Cooperation
and determination seem to be the key factors for making
delivery of enhanced services pervasive over next-gen
networks.
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