Wifi Revolution

ESPN, MediaFLO USA Inc., a wholly owned subsidiary of QUALCOMM Incorporated, and Verizon (News - Alert) Wireless have joined forces to deliver a new mobile TV channel, EXPN on V CAST Mobile TV.

 

For action sports fans this provides the ability to now enjoy X Games 13, including live competitions, behind-the-scenes coverage and commentary on their mobile phones via EXPN.

 

"X Games fans want to see the action as it happens. By teaming with MediaFLO USA to offer this channel through Verizon Wireless, ESPN is reaffirming our commitment to our fans by showing all the extreme action while expanding our multi-platform approach," stated John Zehr, senior vice president, digital media production, ESPN in a statement to the press.

 

"Through this dedicated channel, X fans will see Travis Pastrana's practice runs or Shaun White grab big air during the skateboarding finals even if they aren't near a big-screen TV."

 

On EXPN, fans can watch live coverage of events provided by ESPN for eight hours each day from Aug. 2-5 along with a daily "Best of the X Games" segment that will show viewers all of the extreme highlights. Fans will also get to see an innovative double box segment during the rally car races, giving fans the opportunity to see the race from each driver's viewpoint as they compete side-by-side.

 

"This mobile TV first demonstrates how the FLO TV service is changing the way people watch sports," said Dan Novak, senior vice president of programming and advertising, MediaFLO USA. "With insider access to this flagship event, on-the-go sports fans can be a part of the action wherever they happen to be. We're thrilled to be working with ESPN to achieve yet another mobile entertainment milestone -- exclusive, 24/7 mobile coverage of a global sporting event."

 

EXPN will complement live coverage of the X Games on ESPN Mobile TV, one of the eight regular channels available on V CAST Mobile TV from Verizon Wireless. The FLO TV service is provided by MediaFLO USA, which is available to consumers through Verizon Wireless as V CAST Mobile TV.

 

 

 

 

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