Wifi Revolution

Eye-Fi, a wireless digital photography company, has secured $5.5 million in Series A funding, which was co-lead by Opus Capital and Shasta Ventures. Furthermore, Carl Showalter, general partner for Opus Capital, and Robert Coneybeer, managing director for Shasta Ventures, have joined Eye-Fi's board of directors.

 

This development may secure future capital needs of the company. Headquartered in Mountain View, Calif., the company's investors include Opus Capital and Shasta Ventures. Eye-Fi will use the funds from the current funding for product development, operations, support, marketing and production. Its first product, which is currently in beta trials, is scheduled for release later this year. 

 

Sharing photos has been a problem faced by the digital photography community. Eye-Fi has been developing wireless-enabled products and services for this community by creating a technology that transmits photos from a digital camera to online using Wi-Fi. 

 

Wireless technology can remove the hurdles standing in the way of digital photography reaching its full potential, according to, Ben Bajarin, analyst and strategist at Creative Strategies. With this technology it will be easier to synchronize, upload and share photos, and provide other valuable services like geo-tagging, he added.  

 

"Remember that sense of anticipation you felt when you picked up your prints from the local store? We want to bring that excitement back to photography," said Yuval Koren . "Our services will use wireless technology to automatically upload photographs from a digital camera, making it easy for people to experience the real magic of digital photography."

 

 

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