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February 12, 2007

Japanese Mobile Telephone Subscriptions Touch the 100 Million Mark

By Rahul Prabhakar, TMCnet Contributing Editor

Japan, the land of the rising sun, is also considered a land with abundant opportunities. The people of this country, with their dedication and hard work, have taken their country to one of the most developed economies in the world today.
 
Keeping the roots of traditional spirit alive, the service sector in Japan has developed a mechanism for offering perpetual support and aiding people in their daily pursuits. The communication services have played an important role in this regard, with the development and growth of business opportunities, which consequently benefit the Japanese economy.



 
Recently it was reported by the telecommunications association in Japan that the mobile telephone subscriber base of the country achieved the 100 million mark by the end of January 2007. According to an Associated Press report, the subscriptions reached 100.22 million on January 31, 2007 from the 99.83 million recorded in December last year, showing an increase of 0.4 percent.
 
The total subscriber base of Japan comprises of 78 percent of its population, which is around 127.8 million. Of course, this figure does not take into account the fact that one person may possess multiple phone connections. With such growing numbers of subscribers, the telecommunications association of Japan rarely misses an opportunity for improvisation and growth.
 
Omnipresent in Japan, mobile phones, apart from simple calling operations, are used to perform a variety of tasks such as downloading music and videos, e-mailing, Internet surfing, and so on. Certain latest mobile phone handsets even serve as electronic wallets making them a priced possession.
 
Splitting the current 100 million subscriptions, around 95 million can be attributed to mobile phone users and the rest own personal handyphones, a TechNewsWorld repot found.
 
The personal handyphone service (PHS) is a mobile phone service developed in Japan. It gained popularity owing to its superior voice quality and comparative lower power consumption. Although the area coverage by this service is less when compared to the one offered by operators using latest technologies, PHS still retains it market share in Japan, the Associated Press reported.
 
The TechNewsWorld report also found that with expansion in its economic frontiers, Japan witnessed an increase in the demand for mobile phones in the middle of 1990’s and the subscriber base touched the 50 million mark in the year 1999.
 
Having reached the 100 million mark, 22 years after the launch of its first out-of-vehicle ‘shoulder phone’ in the year 1985, Japan may encounter reduced growth rates in the future.
 
Also, owing to saturation in the market demand for new mobile phone connections and the increased level of competition, operators might not enjoy high returns as they did in the past.
 
According to the industry experts, the introduction of a mobile phone number portability system, where users can switch over to another carrier without having to change their existing phone numbers has further escalated the competition.  
 
Accustomed to grabbing opportunity with both hands, the hard working Japanese will march ahead unaffected by the winds of change and as long as the telecommunications service sector remains partisan to their endeavors, it will benefit with both business and profit.
 
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Rahul Prabhakar is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
 
 
 


 







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