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May 21, 2008

Carrabba's Italian Grill Selects VeriFone's Secure ON THE SPOT Vx 670 Payment System

By Niladri Sekhar Nath, TMCnet Contributing Editor

 
Carrabba's Italian Grill has opted for the ON THE SPOT payment system from VeriFone and will be using the company's point-of-service payment solution to enhance operation of its growing carside carryout business, one of the restaurant industry's fastest-growing segments



 
The complete deployment is scheduled for early summer with multiple devices in each of its 236 locations nationwide, integrated with its existing in-store restaurant management system.
 
"Providing fast, efficient and secure transactions is a key part of good customer service and a pleasant dining experience," said Bill Allen, chief executive officer of OSI. "No matter how or where customers place or pick up their orders, we are committed to making it convenient and secure so they are free to enjoy the quality of the food."
 
Servers wear VeriFone's wireless ON THE SPOT device on their belts as they deliver orders; then, patrons swipe their own credit cards on the device to pay for their meals. The system dramatically speeds up the entire payment process for servers and customers.
 
"In an increasingly competitive food service environment, Carrabba's demonstrates how restaurants are using ON THE SPOT to improve customer service and profitability," said Jeff Dumbrell, senior vice president, VeriFone North America. "Consumers will appreciate the enhanced security and faster service they receive when dining at Carrabba's."
 
ON THE SPOT has two main platforms - the Vx 670 for at-the-table, carside or point-of-delivery payment for full-service family, casual and fine dining restaurants; and the QX720 for use at drive-thru windows. The payment system also uses special encryption and other security features to protect all financial data transacted over a restaurant's Wi-Fi network, providing protection from credit card fraud, which the Federal Trade Commission says is the most common form of identity theft.
 
 
Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking. To see more of his articles, please visit his columnist page.
 
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