Wifi Revolution

CSR (News - Alert) has announced that it shipped its one billionth Bluetooth chip.

 

CSR's BlueCore silicon can be found in mobile phones from every single tier one mobile handset maker and its silicon has been used in market leading products from customers including Apple, Dell, NEC, Panasonic (News - Alert), Sony, TomTom and Toshiba and is designed-in around 60 percent of all Bluetooth qualified products.

 

CSR is the provider of personal wireless technology and its product portfolio covers Bluetooth, GPS, FM and Wi-Fi (IEEE802.11). The company also offers developed hardware/software solutions, based around its silicon platforms, that incorporate fully integrated radio, baseband and microcontroller elements.

 

CSR notes this milestone was achieved by providing the industry's best Bluetooth technology in terms of size, radio performance and power consumption. The company also said their product is the most highly developed robust and reliable solution available in the market.

 

"This truly is a remarkable milestone for CSR and for the Bluetooth industry overall", said Michael Foley, Ph.D., executive director, Bluetooth SIG. "Reaching the billionth-chip mark illustrates the popularity of CSR's Bluetooth technologies amongst manufacturers across a wide range of sectors. CSR develops products that address the key issues facing designers such as cost, size and performance and interoperability. The Bluetooth SIG congratulates CSR on reaching this landmark."

 

Joep van Beurden, Chief Executive Officer of CSR also commented, "The popularity of Bluetooth technology has revolutionized the consumer electronics industry and CSR has been on the forefront of design in making the adoption and integration of wireless technology easier for OEMs. This is a huge milestone for us and not only highlights the volume that CSR is delivering but also confirms our position and dominance as the leading Bluetooth provider. And this only the beginning, Bluetooth is at the heart of connectivity in mobile phones, one of the largest areas of growth for semiconductors over the coming years. Our leading position allows us to ship many more, highly differentiated connectivity products.”

 

 

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