USA Technologies ( News - Alert) has launched the ePort Generation Seven (G7), which provides the benefits of G6 plus important new features to customers at a new and lower price.
The Company's Generation 6 (G6) was the first device to provide a cashless transaction solution for vending machines that integrated new radio frequency contactless card capability with the traditional swipe card process.
USA Technologies' new G7 accepts both traditional magnetic stripe credit cards and credit cards with tap and go technology, known as MasterCard's PayPass, American Express' ( News - Alert) ExpressPay, Visa's Contactless, Chase Bank's Blink and Discover Network's Contactless technology.
"We are particularly proud that the ePort credit/debit solution has had such a positive impact on the businesses that have adopted our technology," Wendy Jenkins, Vice President of Marketing, USA Technologies said.
"With our customers experiencing impressive results, including 20 percent, 30 percent and in some cases 50 percent increases in year-over-year sales revenue growth, it is no surprise that demand for the product has dramatically increased. With the addition of new capabilities, as well as a lower cost, we expect our customers to realize even greater value from the new G7."
"The G7 ePort, with its new enhancements, builds upon the market-leading ePort series of products, which are installed in tens of thousands of locations across the U.S., and are handling millions of credit card transactions," said Jenkins.
"We continually strive to improve our ePort product, and have strategically protected our intellectual property via the Company's portfolio of 69 patents."
USA Technologies provides networked credit card and other non-cash systems in the vending, commercial laundry, hospitality and digital imaging industries. The Company has agreements with AT&T ( News - Alert), Honeywell, Blackboard, MasterCard and others.
"We want to be on the leading edge of the technological advancements that apply to the vending industry, so that is why we partnered with USA Technologies and MasterCard to install credit and debit card readers in select cities across the U.S.," said Mark Jackson, Vice President of Immediate Consumption and Field Execution for Cadbury Schweppes America's Beverages.
"The card companies see the $46 Billion U.S. vending industry as a major opportunity for driving growth in card acceptance via micro-transactions, and they came to us, seeking out our leadership in cashless transactions in vending," said Ms. Jenkins. "With the launch of the ePort G7, we are further demonstrating our leadership--in cashless vending, in bringing to market the latest in cashless technology, and in addressing the needs of major card companies and vending machine operators."
Anil Sharma is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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