Wifi Revolution

Skyhook Wireless (News - Alert), a provider of the Wi-Fi Positioning System (WPS), has released MyLoki, a new service included in the latest version of the popular Loki location platform.

 

MyLoki is a location sharing service that feeds Loki location to personal blogs, social networking sites like Facebook (News - Alert) and location directories like Fire Eagle.

 

According to industry analysts, a person’s current location is emerging as an essential attribute of an individual in social networks because it translates online relationships to the real world. “Broadly speaking, the Internet has become a platform for influencing offline user behavior,” Greg Sterling, principal, Sterling Market Intelligence and senior analyst Local Mobile Search, noted in a statement.

 

He added that accordingly, MyLoki’s tools and capabilities add depth and context to social networks, helping extend them into the real world.

 

Currently available for almost all Wi-Fi enabled mobile devices including laptops and cell phones, Loki supports platforms such as Windows XP, Windows Vista, Windows Mobile, Mac OS X, and Symbian (News - Alert) S60.

 

Though Loki, company officials pointed out, location of a user will be updated constantly wherever they go, and users can share location updates to microblogs like Jaiku, or post location updates to any RSS feed that supports GeoRSS, like Google (News - Alert) MyMaps and the MyLoki profile page.

 

Also, the new MyLoki Facebook application provides a way to keep network of friends up to date on users’ current location, and in addition Yahoo’s new Fire Eagle service is already integrated with Loki.

 

The new version of Loki also introduces a web-based gallery of location channels that each user can manage on their personal FindMe page, and which eliminates the need to manage a full toolbar.

 

Indicating that hundreds of thousands of people have downloaded Loki already, Mike Shean (News - Alert), vice president of business development and co-founder of Skyhook Wireless, remarked, “MyLoki will make it easier to create new experiences in the physical world and share your experiences in the digital world.”

 

 

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