Wifi Revolution

Exinda Networks (News - Alert) has launched its new Fast Track reseller partner program that helps information technology (IT) resellers capture business opportunities quickly in the fast growing WAN optimization market.

 

Gartner (News - Alert) predicts that the worldwide WAN optimization controller market will grow from US $972 million in 2007 to US $2.67 billion in 2012. Resellers earn revenue by selling network visibility and optimization appliances, consulting services and ongoing monthly services for centralized monitoring, reporting and adjusting network policies. Exinda offers aggressive margins on its hardware and conducts all of its sales through channel partners.

 

Authorized Partners and Premier Partners are the two types of resellers in Exinda’s new Fast Track program. The company assists resellers to gain expertise quickly and capture new business by providing WAN optimization training and certification; technical support; extensive support on customer evaluations; sales, marketing and lead generation support; deal registration; and additional margin enhancement opportunities.

 

The company also provides its Authorized Partners with Exinda’s monthly channel newsletter and access to Exinda’s partner portal. Resellers are required to participate in a minimum of four Web-based training sessions and meet a minimum annual revenue requirement to maintain Authorized Partner status.

 

In addition to receiving all the benefits that Authorized Partners receive, Premier Partners receive deeper discounts, qualified sales leads and a more comprehensive set of sales, marketing and technical tools. Also, Premier Partners will be eligible for co-marketing initiatives and programs. Resellers are required to develop a business and marketing plan, have engineering resources for implementation and provide pre-sales and post-sales support to maintain Premium Partner status. Moreover, resellers must also achieve a minimum level of annual sales.

 

Exinda solutions meet the needs of mid-sized businesses, a market segment that depends heavily upon resellers for its IT needs. The scalable products are easy to install and use and priced up to 40 percent lower than the competition for similar functionality.

 

Jim Christie, vice president of worldwide sales for Exinda Networks said in a statement that Exinda’s new Fast Track program was designed by resellers for resellers. He added that the program provides resellers with great revenue and margin opportunities as well as all the supporting elements that resellers need to be successful.

 

 

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