Wifi Revolution

Pipex Wireless, a joint venture between Pipex Communications and Intel Capital (News - Alert) has introduced its new brand FREEDOM4.

 

FREEDOM4 is an entirely new broadband wireless service that functions without a fixed line connection so that customers will be able to access their personal broadband service whenever they are in a WiMAX zone.

 

FREEDOM4 has teamed with Intel, Airspan and Nokia (News - Alert) to become the leader in WiMAX and broadband wireless access technologies in the UK.

 

Meanwhile, Turquoise, a London based branding agency, has created the brand strategy and brand identity with supporting communications for the FREEDOM4 brand. Adopting a "revolutionary" style approach to communications, the brand will stand out in today's communications market, Turquoise noted.

 

"Turquoise has created an exciting brand that is a perfect fit for our revolutionary broadband wireless service. We are confident that it will help us stand out in the communications arena," said Meri Braziel, Marketing Director, FREEDOM4.

 

Linda Garcia, Managing Director of Turquoise also commented, "It's been very exciting to work on such a new and pioneering brand. As FREEDOM4 evolves and extends its service offerings over time, we believe this brand is bold and future-proof enough to withstand technological and industry developments,” said Garcia. “Also, in such a competitive and complex marketplace we believe that FREEDOM4 creates real cut-through."

 

 

 

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