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Reading Transport has deployed the Moovbox M Series mobile broadband gateway to deliver free Wi-Fi  Internet access for passengers on commuter buses operating in the heart of the Thames Valley technology corridor.
Encompassing multiple vehicles, the Moovera deployment serves commuters traveling between Reading town centre and rail terminus to the Thames Valley Park at the east of the town, and UK headquarters of major international corporations including Microsoft ( News - Alert), Silicon Graphics, and Oracle.
Norman Fryer-Saxby, commercial manager at Reading Transport explained that they
carry hundreds of commuters a day between central Reading and the thriving business community at Thames Valley Park. They were looking for ways to enhance their service so that passengers could make the most of their travel time, and Internet access was a natural choice for them. He said that Moovera’s Moovbox has proven to be a cost-effective and technically reliable solution and they have been delighted with the positive response from their customers.
Reading Transport has chosen Vodafone ( News - Alert) UK as the mobile data service provider for the deployment. The bus service is leveraging Vodafone’s next-generation 3G network that utilizes HSDPA (High Speed Download Packet Access) for download speeds up to 3.6Mbps.
“Commuter routes are ideal for in-vehicle Wi-Fi services. With an increasing number of hand-held devices such as mobile phones and PDAs having Wi-Fi built-in, accessing the Internet to check your email, surf the web or update your blog is now easier than ever before,” said Jim Baker, Moovera CEO and founder in a statement.
“With free Wi-Fi access on the bus , TVP passengers in Reading can now make the most of their journey time to and from the office - at no cost to them. This really does represent another step towards the future of public transportation,” he added.
Based in the United Kingdom, Moovera Networks is a privately-held manufacturer of industrial-grade fixed, mobile and portable wireless communications products that bridge Wi-Fi access with carrier-class networks including WiMAX ( News - Alert), TD-CDMA , HC-SDMA and 3G UMTS/HSPA.
Anuradha Shukla is a contributing editor for TMCnet, covering call centers, CRM and information technology. To see more of her articles, please visit her columnist page.
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