Wifi Revolution

Portugal Telecom (News - Alert) is now offering the Ruckus MediaFlex "Smart Wi-Fi" system as the wireless standard for IPTV distribution to over three million Portuguese households.

 

The patented Smart Wi-Fi enables delay-sensitive traffic, such as streaming digital IP-based video or voice, to be reliably transmitted over standard 802.11 frequencies using sophisticated Wi-Fi best path selection and interference avoidance techniques.

 

According to Ruckus Wireless (News - Alert), the Ruckus MediaFlex NG has become the de facto Wi-Fi standard for in-home multimedia distribution by broadband operators and incumbent telecom providers around the world. Thanks to Ruckus MediaFlex Wi-Fi system, Portuguese consumers have the freedom to watch television, as well as other interactive video content, where and when they desire. The solution eliminates the need to run disruptive, costly and unsightly cabling throughout the home.

 

Portugal Telecom is currently providing high-speed Internet service to more than 700,000 broadband subscribers. The company is also installing more than 200 IPTV (News - Alert) customers every day. Portugal Telecom points out that 50 percent of all IPTV installations now use the Smart Wi-Fi option since consumers like the speed of installation, reliability, non-disruptive operation and freedom to place televisions anywhere and easily move them around the home without cabling or re-wiring.

 

Luis Lamela, director of IPTV services for Portugal Telecom said in a statement that when given a choice between wires and no wires, all things being equal, consumers want wireless.

Lamela said that until now, the perception has been that nothing beats a wire for reliability but Ruckus Wireless has forever changed this notion.

 

With the Ruckus MediaFlex solution, a single technician can install the IPTV service in under 20 minutes compared to almost two hours for an alternative wired solution.

 

“Conventional wisdom assumes consumers only care about cost and not about how triple play services are distributed around the house. This is simply not true. When it comes to their homes, consumers have strong opinions about what is put into their homes. They want something that is quick and easy to install, flexible to move around, reliable in every imaginable configuration and simple to use. The Ruckus MediaFlex delivers on all these requirements,” explained Lamela.

 

Portugal Telecom is an integrated telecom and multimedia operator.

 

Based in Sunnyvale, California, Ruckus Wireless is a next-generation Wi-Fi company credited with pioneering "Smart Wi-Fi" technology.

 

 

 

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