October 14, 2009
Mobile Graphics, Video Markets Projected to Grow Significantly: Report
By Rajani Baburajan, TMCnet Contributor
Recent research conducted by In-Stat finds that mobile graphics, video and audio are now at the forefront of semiconductor and system design owing to the increase in the use of media-rich contents in mobile devices.
According to In-Stat’s (News - Alert) research titled “Mobile Graphics & Multimedia Review: Integration Still Has Its Challenges,” the total available market for Internet-connected devices is projected to grow at a 22.3 percent compound annual growth rate through 2013.
Internet-connected mobile devices demand robust multimedia performance to provide a quality user experience. To satisfy this demand, 91 percent of Internet-connected devices will be using processors with integrated multimedia acceleration, including 72 percent of mobile PCs, by 2013, according to In-Stat research.
Jim McGregor, an In-Stat analyst, thinks multimedia features have moved from simple co-processing functions to the forefront of semiconductor and system design. However, he said, there are fewer in-house and third-party solutions available despite the growth prospects of the mobile market.
As a result, companies like ARM, CEVA (News - Alert) and Imagination Technologies are poised to benefit the most from increased multimedia functionality in mobile devices. These companies are offering microprocessor intellectual property solutions to address the market.
The study finds that carriers will account for over 60 percent of Internet device unit sales in 2013.
Important semiconductor chip vendors looking to address the growing need include Anyka, AMD/ATI, Broadcom, Chipnuts, Freescale, Intel, Jade Technology, MagicEyes, Marvell, MtekVision, NVIDIA, Qualcomm (News - Alert), Renesas, Samsung, Texas Instruments, VIA Technologies, Vimicro and others, according to the study.
In-Stat’s research evaluates various multimedia hardware and software solutions, gives a review of influencing standards and proprietary platforms, and analyzes integration trends for multimedia functions in mobile devices, including integration of graphic processing units in core-logic chipsets and CPUs in the PC segment.
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Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Erin Harrison
