Communications and Technology Industry Research

Juniper Research (News - Alert) released a new report today, which predicts that the gross transaction value of payments made via mobile phones for digital goods (such as music, tickets and games) and physical goods (gifts and books) will exceed $300 billion globally by 2013.

 

Examining each region separately, Juniper’s analysis found that there is a significant and immediate need for mobile payment opportunities, systems, services and software to underpin the processing of this value of payment transactions by 2013.

 

Using application and service case studies, the report explores how the mobile phone is developing into a payment tool that will be used by more and more people, more and more often in future.

 

Howard Wilcox, report author, noted, "Merchants in North America and Western Europe are just starting to realize the potential of a mobile Web presence as a fourth channel to market. Retailers should be evaluating the benefits of the mobile Web, and be mindful of the success of regular ecommerce sites in generating sales. They need to move quickly to exploit the opportunity presented, and ensure that they maintain ease of use for their customers who are already familiar with Web shopping from their PCs."

 

Some of the report highlights include:

 

 

 

 

 

With six year regional forecasts of mobile payments for digital and physical goods, the report provides data on subscriber take-up, transaction sizes and volumes as well as detailed case studies from companies pioneering in this market. Juniper Research interviewed 37 senior executives across a wide range of vendors and operators. 

Whitepapers and further details of the study, “Mobile Payment Markets: Digital & Physical Goods 2008 – 2013” can be freely downloaded from www.juniperresearch.com.