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December 2009 | Volume 12 / Number 12
On Rad’s Radar

Apps, QoS and Mobile Broadband Three Trends Agents Should Consider

I’m in Atlanta speaking at the MicroCorp One-on-ONE event about Trends in 2010. The three trends that I see for agents are the following: applications, quality of service and mobile broadband.

Mobile broadband is growing. Smartphones are replacing cellular handsets. Social networks are moving to mobile devices so people can Facebook and Tweet. RIM’s BlackBerry (News - Alert) brought us mobile email, but now everyone has it. Netbooks and data cards are presenting the U.S. cellular companies with revenue growth, which is leading to spending on network backhaul and capacity.

All this means that there are new uses for mobile broadband, like the Kindle and machine-to-machine devices. The cellular data network can provide connectivity for ATM machines, security cameras, and a host of other devices that need to communicate with a NOC (News - Alert) or remote server.

All these applications – email, databases, office suites, CRM – are creating a demand for managed services like an outsourced IT department. In addition, businesses are looking at the cloud, moving applications to a data center for redundancy, security, and availability. With applications being delivered in the cloud or by way of SaaS (News - Alert) or even virtualization, agents have a chance to offer more than just Internet access or WAN circuits like private line. Now agents can help mitigate IT costs by offering outsourced applications, like hosted PBX (News - Alert) and hosted Exchange.




Applications are driving sales. Voice and email are just the primary apps. Business-critical data is also driving mobile broadband. Ubiquitous broadband is allowing for innovative ways of accessing data. The problem becomes reliable access to the data. That’s where quality of service comes in. QoS on the WAN is what is needed to access data reliably and quickly. The MPLS trigger is the class of service reliability and prioritization of data over the network. This is of paramount importance for businesses running a truly converged network with video, database, VoIP, email and Internet riding the same pipes. WAN optimization is selling due to the cost containment and the performance enhancement – big bang for the buck.

So the agents can sell mobile broadband, applications via virtualization or SaaS, and add QoS to the WAN to provide reliable access to these business critical data. IT

Peter Radizeski is head of telecom consulting agency RAD-INFO (News - Alert) Inc. (http://rad-info.net/).

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