Selling Into a Challenging Market

There are many reasons why your company should actively participate in the Disaster Planning Communications Forum (DPCF) but the special TMC (News - Alert) promotions at ITEXPO should be high on your list. As a case in point, let’s look at comments from a DPCF member company, IgeaCare USA, on their participation at ITEXPO (News - Alert) West in Los Angeles this past September.

IgeaCare USA displayed their suite of health care and disaster recovery solutions in the DPCF Pavilion. “Conference participants focused on IgeaCare’s strong health care application portfolio, most notably the eResponse solution for addressing emergency response,” said Craig Steen, President. “Another key point at this event is that the interest has expanded over the years from pure VoIP to include areas like vertical applications and other converged IP solutions. We are excited to see reseller’s confidence in the growing trends and need for further deployment solutions in health care sector.”

Resellers interested in the healthcare and business continuity segment will be heartened by comments from booth staff such as, “Attendees like to see vertical applications such as healthcare/disaster planning as many understand VoIP already and are seeking knowledge on additional market opportunities. Additionally, they want more information about the forum and related applications”. Attendees also expressed the benefit of learning more about health care technology as they see it as a growth market even in this challenging economy. If you are interested in becoming an IgeaCare reseller, you can learn more about IgeaCare at www.igeacare.com.

There are many reasons why your company should actively participate in the DPCF but the most important reason is to help your company and/or your customers focus on business continuity, disaster avoidance and compliance with regulatory issues like HIPAA. Fortunately, it is easy and cost-free to join. In addition, TMC’s active support of this initiative means there are plenty of TMC marketing incentives such as the DPCF Pavilion to further persuade your company to participate.

1. Visit the DPCF site and begin your research.
2. Begin your participation in the DPCF by completing a member application. Note the benefits particularly if you are a reseller or vendor that would like to participate in ITEXPO East 2009.
3. Act NOW as February is approaching quickly. IT

Max Schroeder (News - Alert) is the Senior Vice President of FaxCore, Inc. (www.faxcore.com) and Managing Director of the DPCF.

Rich Tehrani (News - Alert) is the President and Group Editor-in-Chief at TMC and is Conference Chairman of Internet Telephony Conference & EXPO.

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