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January 2009 | Volume 12/ Number 1
Disaster Preparedness

Continuity Planning 101 — A Continuing Educational Series

Disaster Recovery — Outlook for 2009

In today’s economic climate, budgets are being trimmed and customers seek to reduce capital expenditures. So how can resellers recommend quality solutions that also meet the customer’s budget restrictions?

Fortunately, Business Continuity and Disaster Planning (BC/DR) concepts offer a variety of solid ideas. One obvious choice is to offer hosted services. Many companies are implementing a Reduction in Force (RIF) in anticipation of future reduced revenue. Of course, this leaves them with fewer people to handle the workload in the short-term, so employees must become more efficient. Hosted services provide a perfect blueprint for this scenario:

Idea I — Implement a hosted VoIP service to replace a legacy phone system to increase efficiency and employee mobility.

Idea II — Upgrade your outdated applications by moving to a SaaS (News - Alert) model. Not only does a SaaS model provide the latest technology, it requires fewer IT personnel. A SaaS model also reduces the capital expense and the lengthy process of installing new on-premise hardware and software. The latter two items may actually be the secret to unlocking a budget freeze.

Idea III — Leverage Ideas I & II by shifting more workers to home office locations reducing space overhead and enhancing employee morale. A key point is that home offices also reduce employee costs such as clothing, commuting and lunch expenses. Plus eliminating commuting time reduces employee fatigue making them more productive.

A disbursed work force and infrastructure are fundamental concepts in BC/DR planning. All 3 of the above Ideas provide for a reduction in capital expenditures, higher operating efficiencies plus they meet business continuity requirements. Basically, a sales transaction is simply the fulfillment of a customer need at an acceptable cost. The burden of proof is on the salesperson but both parties must be fully engaged to guarantee the delivery of a quality solution.

Whether you are a reseller or end-user, come to ITEXPO (News - Alert) East 2009 ( February 2-4, 2009 at the Miami Beach Convention Center, to get engaged and discuss requirements. IT

Max Schroeder (News - Alert) is the Senior Vice President of FaxCore, Inc. ( and Managing Director of the DPCF.

Rich Tehrani (News - Alert) is the President and Group Editor-in-Chief at TMC and is Conference Chairman of Internet Telephony Conference & EXPO.

» Internet Telephony Magazine Table of Contents

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