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iPhone2s Spirit of VoIPBy Erik Linask Associate Editor iPhone2 is a softphone provider that has created a proprietary video/voice Internet softphone called ImagePhone — the next generation of softphone. iPhone2’s software lets users make free point-to-point voice and video calls to anybody, anywhere in the world from the comfort of their computers. They can also receive calls from anywhere on the ImagePhone, which features a selection of advanced features, a user-friendly interface, exemplary PSTN termination rates and low-cost calling plans.
Happy Vodka is a Jacksonville, Florida-based liquor producer popular with today’s hip younger generation. The company produces Happy Vodka, Happy Rum, Happy Tequila, and Happy Gin.
Under the terms of the agreement, Happy Vodka, will put bottle hangers advertising iPhone2’s ImagePhone on 30,000 bottles of Happy Vodka. In future, the advertising campaign is expected to extend to the other Happy spirits as well, which collectively ship more than 100,000 bottles monthly.
Each bottle of Happy Vodka will offer a free ImagePhone and a free month of iPhone2’s Gimme Five service — which consists of 500 minutes of PC-to-phone calling to any of the company’s 24 “OneWorld” destinations, unlimited ImagePhone-to-ImagePhone video calls; Voicemail2 with email notification; and a Web-based account management portal. The offer will also be extended on drinkhappy.com.
Charles Greenberg, iPhone2's President and CEO, said, “Our agreement with Happy Vodka represents a terrific new avenue to distribute ImagePhone. We’re excited about working with one of the fastest growing, most dynamic liquor brands in the market today.”
iPhone2 also has in the works a hosted PBX VoIP service, which will offer businesses with 10-100 phone lines an affordable, feature-rich alternative to buying and managing an on-premise IP PBX.
Erik Linask is Associate Editor of INTERNET TELEPHONY. Most recently, he was Managing Editor at Global Custodian, an international securities services publication. To see more of his articles, please visit Erik Linask’s columnist page.
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