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November 21, 2011

Facebook to Have Sponsored Stories Ads on Users' News Feeds

By Oliver VanDervoort, Contributing Writer

Facebook (News - Alert) has never been really shy about having ads on their pages. The company offers quite a bit completely free and because of this, they are more than willing to sell as much of their web space as humanly possible. For the longest time, the ads have stayed in the right hand side of a user's page but the company is now looking at adding them to the news feed.



This particular plan on its own is not a huge deal to most Facebook users, but the site just recently had to deal with the fact that quite a few users had unwanted porn images showing up. While the two issues aren't really related there are bound to be a few Facebook users who are annoyed by getting hit with ads where they normally just read what their friends are doing. Of course, there are some people who will always be annoyed with Facebook.

These ads will apparently look quite a bit like the updates users are now seeing from their friends, only they will be bought and paid for. A Facebook spokesman announced the changes earlier today.

“We recently made some changes to Facebook that help surface more engaging content, whether paid or organic, to people using Facebook,” Andrew Noyes said in an e-mail. “With these changes, people may see a varying number of ads or Sponsored Stories alongside organic content. In testing, we've found this leads to more engagement with for both paid and organic content.”

According to at least one marketing company some users could start seeing these Sponsored Stories as early as today. Of course, Sponsored Stories in the ticker have actually been around for a while, they just haven't been around on the user's home page. Right now the Sponsored Stories are on the home pages of any of the myriad of different online games Facebook offers.

The ticker itself hasn't always been that popular. When it was first launched, quite a few users claimed that it was distracting and unneeded. As with most new Facebook features, the outrage quickly died down and now it is just another part of the page.






Edited by Jennifer Russell
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