Sony Ericsson Expands Mobile Java Platform to 3G Segment

Sony Ericsson (News - Alert) has announced it is expanding its mobile Java Platform to a much larger global market to drive innovation and create richer user experiences for their customers. In addition, the company has announced that it made further investments in the development of the platform.

The rich and consistent performance of the Java platform has offered great success with feature-rich 3G phones. Officials say that the company is now focused in transferring this fully developed platform to cost-efficient 3G devices, especially in emerging markets like China where 3G roll-out is gaining momentum.

 

Sony Ericsson (News - Alert), which leads the communication entertainment market particularly Java gaming, is also planning to build applications on this most robust and flexible environments in the industry, officials said.

 

The mobile Java expertise and investments have enabled Sony Ericsson to continuously evolve its Walkman and Cyber-shot phones. The success of these phones has encouraged the company to grow its share of the 3G Java phone market as the Java Platform 8.5 becomes available.

 

The 3G Java phone supports rich features so customers can enjoy a far greater variety of content and applications in the affordable entry segment than ever before, officials said.

 

Sony Ericsson also recently announced a partnership with GetJar, a mobile app store. As per the partnership, GetJar’s library of over 45,000 free applications will soon be linked directly through Sony Ericsson's PlayNow arena, its app store.

 

Through this partnership, GetJar will provide a high performance platform that will give Sony Ericsson's millions of customer’s easy access to a broad range of free applications available for its handsets.

 

Sony Ericsson will also use GetJar’s upload infrastructure to make the submission process for new applications easier for developers.

 

In addition, Sony Ericsson unveiled a new handset, the S312, which allows video recording in just two steps. The phone also allows users to share pictures and videos with friends and family by posting them to their blog directly from the phone.