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May 20, 2009

Vendavo Launches AppExchange


Vendavo has announced the availability of Vendavo Enterprise Pricing Suite for Salesforce.com’s (News - Alert)  Force.com AppExchange. Company officials say it was developed “to confront the pricing challenges facing today’s global business-to-business companies.” The product integrates with customers’ existing Salesforce CRM systems. 



 
Built using the Force.com platform, Vendavo Enterprise Pricing Suite is available for a test drive on the Force.com AppExchange.

The product can be used to access sales cycle information on Salesforce.com such as pricing, guidance and deal scores, if you think such things would help with consistent and profitable negotiations. Vendavo sells products aimed at the pricing challenges facing today’s global B2B companies.

“Salesforce CRM has become an instrumental part of the way businesses operate and serve customers today,” says Jamie Rapperport, co-founder and executive vice-president of marketing and business development at Vendavo, adding that the product announced would allow joint Salesforce.com-Vendavo customers “access to the right pricing information at the right time.”

In an economy where “every dollar counts,” bringing together Vendavo’s Enterprise Pricing Suite with Salesforce CRM “helps users use pricing and negotiation guidance,” explains Kendall Collins, Chief Marketing Officer, Salesforce.com.

AppExchange Force.com is an enterprise platform for building and running business applications in the cloud. Salesforce.com officials say it has over 800 ISV partner applications like those from CODA and Fujitsu (News - Alert) and more than 100,000 custom applications.
 
A month ago, TMCnet reported that Vendavo officials announced executive forums on pricing in San Jose, Calif., Chicago and New York. The invitation-only events were billed as offering executives “insights into pricing best practices and how to apply them in today’s challenging economy.” Attendees heard speakers from B2B companies and Vendavo about how companies can use pricing to improve profits and outperform their competitors.

The interactive forums addressed such topics as pricing best practices for B2B companies, customer case studies and featured testimonials, playbooks to implement and execute on pricing strategies and networking opportunities with peer companies, as well as one-on-one meetings with Vendavo’s people.
 

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jessica Kostek




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