IM Leads Online Activity in Singapore

Internet users in Singapore spend 24 percent of their online time using instant messaging and eight percent of their time using social networking. Entertainment represents nearly 14 percent of online activities while email consumes less than six percent of time, comScore says. The typical user spent 21 hours online during February 2009.

 

“Singapore is one of the most advanced digital markets in the Asia-Pacific region and represents a growing opportunity for digital marketers,” says Will Hodgman, comScore EVP. “The combination of high broadband penetration, heavy online engagement and the overall tech savvy of Internet users in Singapore make it an ideal market for the adoption of valuable existing and emerging digital technologies, including search, social media and online video.”

 

Google Sites ranked as the most visited Internet property in Singapore with two million visitors in February 2009, reaching nearly 80 percent of the online population. Microsoft (News - Alert) Sites followed in second with 1.9 million visitors (77 percent reach), while Yahoo! Sites ranked third with 1.8 million visitors (70 percent reach).

 

Facebook.com reached more than one million visitors and ranked as the fourth most visited property in February. Friendster.com ranked sixth with 838,000 visitors.

 

Search activity increased 43 percent year over year. Google (News - Alert) Sites led the search market with 66 percent search market share, followed by Yahoo! Sites with 17 percent and Baidu.com with four percent. Google searchers were also the most prolific with an average of 74 search queries per searcher during the month.