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Nxtcomm Feature Articles
June 19, 2008
Service Providers Experience Telco 2.0 With Microsoft
By Calvin Azuri, TMCnet Contributing Editor
This week at NXTcomm08, Microsoft (News - Alert) is featuring the latest platforms and services that it has developed for the telecommunications industry. The company recently announced a new set of partners for its services initiatives.
One of the main highlights from Microsoft is its platforms and services that enable the transition to “Telco 2.0.” The idea is to revolutionize and bring about a new era of communications where service providers will now be able to deliver hundreds, if not thousands, of new services.
“Our vision for service providers is to deliver the converged lifestyle to their customers, where they can access any content, over any network on any screen,” said Martha B (News - Alert)éjar, corporate vice president for the Communications Sector at Microsoft. “By providing the three critical components — screens, services and service delivery — we are helping meet the needs of the industry that is driving toward Telco 2.0. We believe that this combination of software plus services will offer the best business case to operators and deliver the best choice to consumers and businesses.”
Microsoft Corp will now be able to demonstrate how it helps service providers increase efficiency, rapidly create and deliver innovative new services, and improve customer experience through its new portfolio of screens, services and service delivery infrastructure offerings.
At NXTcomm08, Microsoft is highlighting the operating platforms that deliver a common experience across all screens — including those on a PC, TV or mobile device — in a user’s life. Microsoft is also showcasing Windows Mobile, the company’s smartphone platform available from 160 mobile operators in 55 countries. Windows Mobile currently works with 50 device-maker partners and has more than 140 phone designs which are shipped worldwide, giving end users and organizations a wide choice of devices and services to fit their individual needs and preferences.
Microsoft is presenting a range of consumer and business services designed to provide up-sell opportunities for operators across broadband/wireless networks. With the availability of the Microsoft Solution for Hosted Messaging and Collaboration Version 4.5 (HMC 4.5) Microsoft will not be able to offers service providers a robust platform to integrate into their networks and deliver streamlined communications services to businesses of all sizes.
In the service delivery arena, Microsoft is demonstrating its Connected Services Framework platform, and its customer care offerings including Microsoft Customer Care Framework and Microsoft Dynamics CRM, which, combined, allow service providers to quickly and cost-effectively develop, deploy and manage new services.
Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Fixed Service Strategies for Mobile Network Operators, brought to you by Comverse (News - Alert).
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